David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

April 2013

You are browsing the archive for April 2013.

ANPI Goes to Washington

April 29, 2013

Last week the NTCA The Rural Broadband Association had their annual Legislature and Policy meeting in Washington, D.C. For me it represented an opportunity to participate in a process that is cloaked in secrecy and looked upon with disdain. I was going to learn about the effort by rural telephone companies to lobby congress. The first day of the process began with a discussion of the process, aids that would represent the actual congressman and senators, and key talking points.

Monetizing Hosted Solutions at IP Possibilities

April 19, 2013

This week I represented ANPI at IP Possibilities 2013 in Minneapolis. The event is produced by NTCA – The Rural Broadband Association that represents nearly 900 independent, community based telecommunications companies. IP Possibilities had nearly 500 attendees with 67 exhibitors. Given my onsite meeting schedule I was not able to listen to all of the sessions but I was able to get a good feel for the types of discussions taking place during the event.

Effective Email Marketing

April 16, 2013

Email marketing offers the highest return on investment (ROI) of any form of digital or interactive marketing tools. Currently, it is nearly 40:1 or for every dollar invested an average return is $40. Knowing email marketing has a high ROI potential does not necessarily translate into developing and executing an effective email marketing campaign. So, let’s identify some basic steps to complete for effective email marketing.

Email, The Not Respected Marketing Behemoth

April 11, 2013

Earlier this week while preparing to discuss Digital Marketing with some prospects, I came upon an interesting article extolling the value of using email to market products. I was somewhat surprised to see a very solid return on investment (ROI) for email marketing. According to the Direct Marketing Association (DMA) for every dollar spent on email, the average return in 2011 was $40.56. The DMA estimates that the ROI for 2012 will be $39.40 and $35.02 in 2016.

Telepresence and Video Conferencing, Growing?

April 8, 2013

When Cisco Systems purchased Tandberg, it signaled the beginning of a converged solution for video. One that combined video, voice and IP technologies into something that continued to move towards the promise of true video collaboration. Normally, this blog addresses the growth of Skype and Google’s Hangout. These are video applications that deliver good value to small businesses.

Ten Best Free Apps for Small Businesses

April 1, 2013

Today’s small business owner has tools available to him or her that were unthinkable just a decade ago. With the advent of more and more powerful mobile devices, easy access to the Internet and the proliferation of mobile applications and online services, every business owner can be more productive with little to no cost. The following applications are available for either iOS or Android:

  1. Google Drive – Google Drive app lets users port and edit files from PC to a tablet to a smartphone. It is a comprehensive office suite and cloud/remote drive.
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