David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Why Aren't You My Customer?

COMPTEL had a sales training session for attendees with Stephen Schiffman. Schiffman has written 50+ books in his 35 year career...

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How Imagine Communications is Bringing Video Distribution to the cloud and Beyond

At the end of 2014 I declared Imagine Communications one of the companies to watch in 2015, specifically stating: The video industry...

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The Race to Gigabit is About Business

The cable companies racing to Gigabit networks isn't about delivering ultra-fast broadband to consumers. The Gigabit announcements get them good PR...

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Four Ways Cable Operators Can Boost the Customer Experience

By Mae Kowalke, TMCnet Contributor

The customer experience has always mattered, but its importance has grown in recent years. This has been driven by increased global competition, including the almost instant availability of alternations, and the rising expectations by fickle and informed consumer. Yet, cable operators have a long way to travel if they want to deliver the customer experience (CX) that consumers demand.

The Temkin Group’s Q3 2014 survey of 10,000 US consumers’ opinions about goods and services registered the lowest ranking average Net Promoter Score (NPS) for pay TV providers, a telling statistic. Internet service providers did almost as poorly, coming in only one position higher.

“As technology innovations drive shifts in consumer behavior and open new service opportunities, operators must start eliminating pain points,” stressed Alcatel-Lucent’s Nicholas Cadwgan in a recent TechZine article, Cable MSOs transform the customer experience. “This includes any obstacles that will impede their ability to launch and provide adequate care and quality assurance for those services.”

Cadwgan lays out four customer experience management (CEM) areas that cable operators should focus on.

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HP Can't Compete in Public Cloud as Amazon Machine Learning Launches

There are long-term trends in technology we all know are happening. Computers will get more powerful. More devices will be connected. Finally,...

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Citrix and Grasshopper Make a Good Pair

Citrix has many products - DaaS, NetScaler, ZenApp, SingleSignon and the GoTo suite of products: GoToAssist, GoToMyPC, GoToMeeting, GoToTraining, GoToWebinar, Podio...

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The Voices of Unified Communications through Podcasting

March 23, 2011

It is very common as you walk through the various expositions and events in our industry to see interviews taking place either on the show floor or in some more private area. Generally, I will sit for an interview in either the Broadvox booth or in the established video area. However, up until this year, I had not done a podcast. Doug Green, of Telecom Reseller, finally got me to do one on the merger of Broadvox and Cypress Communications during IT EXPO and while I was at COMPTEL, he got me to sit again.

Scrambling to Grow, Slowly and Thoughtfully

March 21, 2011

The past weekend was good for dining as well as cooking. Friday was casual with burgers and chicken fried steak. Saturday, I cooked corned beef and smoked pastrami. Sunday was a fried Cornish game hen and a Caesar salad.

From SNL to the Senate, the Honorable Al Franken

March 18, 2011

I was not one of those that felt Ronald Reagan did not have the stuff to be President of the United States. He was older than I and “Bed Time for Bonzo” was not on my must watch list. Even Sonny Bono didn’t cause much of a blink for me. He and Cher had split up seven years before he ran for the US House of Representatives.

Teaching Old Dogs New Tricks

March 16, 2011

Consider that years ago attempting to market to SMBs was a very expensive proposition. The number of SMBs is in the millions and traditional mass marketing cost is in the hundreds of thousands to millions of dollars. With the advent of Search Engine Marketing (SEM) that has changed. In fact, it is easier to model the buying behavior of SMBs today than Enterprises.

Pause to Taste the Sauce

March 14, 2011

It was a short weekend given the need to travel to the Channel Partners show in Las Vegas on Sunday. Therefore the only cooking I did was a salmon egg Napoleon for breakfast on Saturday. I didn’t make it with the intent of having a recipe as it was my first attempt. I made it with toasted and buttered marble rye (rye and pumpernickel), a layer of smoked salmon, lightly scrambled eggs with diced tomato, and cream cheese salmon roe sauce.

Geo Targeted SEO for SIP Trunking

March 11, 2011

Previously, I discussed the value of geo-targeting using Google. In the last couple of weeks we have developed our first geo-targeted SEO campaign. As a result of the merger with Cypress Communications, Broadvox inherited over 600 buildings with shared tenant services customers. The sheer number of customers and potential prospects these 600 buildings represent require contemporary marketing methodologies.

FIFO Meets First to File

March 9, 2011

A story that will have implications for every inventor and Research and Development (R&D) organization across the US came to my attention this morning. The US Senate has voted to change the US patent system. Called the America Invents Act the Senate approved significant changes to our patent system by a vote of 95-5. Given the current climate in Washington, I am amazed that something important to our future could garner that kind of support.

Gnocchi isn't New and neither is DDoS

March 7, 2011

Breaking the fast Friday night was both exciting and anticlimactic. I decided on having Pollo Asado using Cornish game hens rather than chicken. I marinated a Cornish Game hen in salt, adobe seasonings, Mexican oregano, achiote sauce, water, orange, pineapple, lime and lemon juice for 24 hours. I then grilled it along with lightly oiled and seasoned red onion wedges, split jalapenos, quartered tomatoes, and sliced bell peppers.

It's Getting Really Cloudy Out There

March 4, 2011

Enterprise Connect had one subject with many minds, Cloud Computing. Since it is necessary to say what you intend to do in the cloud, the simplest announcements state Unified Communications (UC), more complicated Unified Communications as a Service (UCaaS) and the fence sitters, Unified Communications and Collaboration (UC&C). The bottom line is that you could not walk an aisle on the show floor or listen to more than a few speakers before hearing praises of UC. Earlier this week, I was reading an interview with IBM’s Samuel Palmisano regarding decisions they have made to position IBM in the new era of cloud computing.

How Big is the Virtual PBX Market?

March 2, 2011

Yesterday while I was interviewing a candidate to join Broadvox, I was asked the simple question “How big is the market for C4 IP and GO!VBX?” What makes the answer interesting is to understand the target markets and underlying technologies of the two platforms. C4 IP is intended for enterprise customers given the per seat cost and CENTREX like feature set. GO!VBX is positioned for the SMB market with potential to support an array of third party software and hardware solutions. Both products have options that move them from being business communications platforms to providing the most advanced Unified Communications capabilities.

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