David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Restoration Hardware's E-commerce Fighting Formula

A Tasteful Blend of Starbucks and Apple Retail Experiences designed to make customers fall in loveApple has the most valuable retail real...

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Thoughts on ThinkGeek Customer Service

I’m on the phone with ThinkGeek because I purchased something which they shipped incorrectly. I tried email and didn’t get a...

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The Interworking Function (IWF) part of the Diameter Signaling Controller (DSC) now takes center stage

Diameter Signaling Controllers (DSCs) are the general term used to describe products that enable load balancing and scaling of Diameter signaling...

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New T-Mobile Pay as You Go LTE Pricing Changes Everything

Until recently, if you wanted a real data plan on a major carrier while using your cell phone, you were forced...

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How Sony May be Fighting to Unleak its Information

The recent attack on Sony Pictures Entertainment is about as scary as it gets as emails which insulted the company’s hired talent...

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4 Tips for the Busy Executive

I have a couple of prospective clients that keep delaying projects. One really wants to do the project but the people...

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Opening up the skies with LTE Air-to-Ground

By: Thierry Sens, Marketing Director Transportation Segment, Alcatel-Lucent

(Note:  Originally posted on Alcatel-Lucent corporate blog)

“Ladies and gentlemen, the fasten seat belt sign has now been turned on. Please ensure your mobile devices are switched off for the full duration of the flight” It is the announcement that many passengers dread as they hurry to finish up one more e-mail, or send one final text or tweet, before the start of a flight and a few hours of absence from the connected world.

But from the end of 2016 this is set to change in Europe. Inmarsat announced on November 20 that it has signed a contract with Alcatel-Lucent to develop Long-Term Evolution (LTE) air-to-ground technology, which will be delivered in partnership with service providers and airlines in 30 European countries. Alcatel-Lucent will supply the ground LTE radio infrastructure, which consists of antennas situated 100 km apart. The system is capable of providing download speeds of up to 75 mbps to planes using 2x15 MHz FDD licenses which Inmarsat owns in the Mobile Satellite Service (MSS) S-band. This makes it not only the world’s fastest airborne broadband service, but a pioneer of future in-flight services for passengers and airline operations.

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From SNL to the Senate, the Honorable Al Franken

March 18, 2011

I was not one of those that felt Ronald Reagan did not have the stuff to be President of the United States. He was older than I and “Bed Time for Bonzo” was not on my must watch list. Even Sonny Bono didn’t cause much of a blink for me. He and Cher had split up seven years before he ran for the US House of Representatives.

Teaching Old Dogs New Tricks

March 16, 2011

Consider that years ago attempting to market to SMBs was a very expensive proposition. The number of SMBs is in the millions and traditional mass marketing cost is in the hundreds of thousands to millions of dollars. With the advent of Search Engine Marketing (SEM) that has changed. In fact, it is easier to model the buying behavior of SMBs today than Enterprises.

Pause to Taste the Sauce

March 14, 2011

It was a short weekend given the need to travel to the Channel Partners show in Las Vegas on Sunday. Therefore the only cooking I did was a salmon egg Napoleon for breakfast on Saturday. I didn’t make it with the intent of having a recipe as it was my first attempt. I made it with toasted and buttered marble rye (rye and pumpernickel), a layer of smoked salmon, lightly scrambled eggs with diced tomato, and cream cheese salmon roe sauce.

Geo Targeted SEO for SIP Trunking

March 11, 2011

Previously, I discussed the value of geo-targeting using Google. In the last couple of weeks we have developed our first geo-targeted SEO campaign. As a result of the merger with Cypress Communications, Broadvox inherited over 600 buildings with shared tenant services customers. The sheer number of customers and potential prospects these 600 buildings represent require contemporary marketing methodologies.

FIFO Meets First to File

March 9, 2011

A story that will have implications for every inventor and Research and Development (R&D) organization across the US came to my attention this morning. The US Senate has voted to change the US patent system. Called the America Invents Act the Senate approved significant changes to our patent system by a vote of 95-5. Given the current climate in Washington, I am amazed that something important to our future could garner that kind of support.

Gnocchi isn't New and neither is DDoS

March 7, 2011

Breaking the fast Friday night was both exciting and anticlimactic. I decided on having Pollo Asado using Cornish game hens rather than chicken. I marinated a Cornish Game hen in salt, adobe seasonings, Mexican oregano, achiote sauce, water, orange, pineapple, lime and lemon juice for 24 hours. I then grilled it along with lightly oiled and seasoned red onion wedges, split jalapenos, quartered tomatoes, and sliced bell peppers.

It's Getting Really Cloudy Out There

March 4, 2011

Enterprise Connect had one subject with many minds, Cloud Computing. Since it is necessary to say what you intend to do in the cloud, the simplest announcements state Unified Communications (UC), more complicated Unified Communications as a Service (UCaaS) and the fence sitters, Unified Communications and Collaboration (UC&C). The bottom line is that you could not walk an aisle on the show floor or listen to more than a few speakers before hearing praises of UC. Earlier this week, I was reading an interview with IBM’s Samuel Palmisano regarding decisions they have made to position IBM in the new era of cloud computing.

How Big is the Virtual PBX Market?

March 2, 2011

Yesterday while I was interviewing a candidate to join Broadvox, I was asked the simple question “How big is the market for C4 IP and GO!VBX?” What makes the answer interesting is to understand the target markets and underlying technologies of the two platforms. C4 IP is intended for enterprise customers given the per seat cost and CENTREX like feature set. GO!VBX is positioned for the SMB market with potential to support an array of third party software and hardware solutions. Both products have options that move them from being business communications platforms to providing the most advanced Unified Communications capabilities.

Holding Fast

February 28, 2011

Going into the weekend I already knew the recipe of the week, which was a good thing, all things considered. After returning to Dallas late Thursday night I came down with the flu. Generally, speaking not much slows me down but on Saturday the flu threw me for a loop. My wife was not feeling her best either and requested soup for lunch.

Connecting at Enterprise Connect

February 25, 2011

Next week during  Enterprise Connect, Frank Grillo, Executive Vice President of Implementation and Product Marketing, will represent Broadvox and Cypress in discussing if a multinational enterprise wanted to eliminate all or most of its premises-based communications equipment and deploy a fully loaded Unified Communications (UC) solution from a hosted and managed cloud services provider, could it do so today? If so, what would such an implementation look like? Who could deliver it? What would it cost?

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