David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Thoughts on the Industry Right Now

All the forecasts: have any of them been accurate? Or is it just a way to sell reports? If it is,...

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Hosted PBX Sales Increasing

Blame some of it on the TDM-to-IP transition, but a lot of the reason that Hosted PBX sales are increasing is...

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Intel Buys Way into Tablets While $99 may be Microsoft Sweet Spot

Intel recently reported earnings and the takeaway is the company is going to focus more on Android and ramp up subsidies to...

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Why the Fax Isn't As Outdated As You Think

I wrote a blog about faxing a few months ago and got an overwhelming response. Got some comments via email and...

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Camera-Phone Opportunity Exists for Samsung

There exists an opportunity for a superior camera with 10x or greater zoom coupled with the traditional things we are used to...

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Tomorrow is Purchase Google Glass Day!

If you are a wearable tech fan, tomorrow is a big day as you will finally be able to (if you are...

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The Secret Value of VoLTE

By Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

At Mobile World Congress, I discovered that many network providers still aren’t aware of the broader business values of voice over LTE (VoLTE).  Most knew it readily includes HD voice for clearer calls and reduced background noise, which lets you feel like you’re standing right next to the other person. Most didn’t realize that, in unexpected ways, VoLTE helps them earn more money and increase efficiency.

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Five Essentials to Selling Hosted Unified Communications

September 12, 2013

Today, I discussed the ANPI five essential keys to successfully sell hosted Unified Communications (UC) with a number of Cloud Partner attendees. While these are my five, you may have a different five or the desire to add or replace one or more. How we approach selling is very individualistic and it is always challenging to develop a list that satisfies everyone. However, the following five items use both past experiences and a changing landscape for sales.

Shout Out to Medium Sized Businesses

September 9, 2013

I and most people are guilty of ignoring mid-size or medium-sized businesses. Sure we use the phrase small-to-medium sized businesses, SMBs and, in Europe SMEs. However, the discussion usually revolves around companies that have fewer than 100 employees or greater than 1000 or enterprises. Seldom does anyone specifically write about the “M” in “SMB”. Granted depending upon how the group is segmented, it represents the widest range of companies with the greatest diversity of needs.

Hearing and Meeting the Woz

September 3, 2013

Last week to close out IT Expo, ANPI sponsored the keynote speaker, Steve Wozniak. To establish a festive mood for the man known as the “Woz”, ANPI handed out hundreds of sunglasses and beach balls. It was duly noted that it was the first time an audience was hitting beach balls into the air as a keynote speaker came onto the stage.

Steve’s speech was an enjoyable recap of the birth and growth of Apple Computers.

The Power of SIP

August 27, 2013

This week the ANPI marketing and sales team is attending and exhibiting at IT Expo in Las Vegas. It is one of the two shows that we will use to launch our retail offering of Hosted Unified Communications (UC). Over the next four days there will be opportunities for us to speak, learn and discuss the latest in IP communications. As such, I do regret accepting a slot to discuss SIP Trunking, since I no longer believe it is the latest thing in IP Communications.

Disruptive, Disruption, Disturb, The New Norm

August 23, 2013

Disruptive technologies do not always lead to disruption that can disturb a social norm. However, through the combination of digital technology, IP communications and devices that support mobility, we are experiencing the permanent changing of several social norms. Long held practices or appropriate behaviors are being dispensed with and the voices of those in opposition to the changes are no longer relevant. My observations of these changing norms are as follows:

  • Conversation no longer needs to be private.

When Donuts Rule

August 20, 2013

Just over a year ago I joined ANPI as their CMO and one of the first things I noted was our domain name, “anpisolutions.com”. Why? A squatter had the domain and was waiting for a payday. We were fortunate that the squatter had seen little interest in “anpi.com” and was quite willing to negotiate for a sum much less than the initial offer.

Improving Email Open Rates

August 16, 2013

Email blasts are an everyday occurrence and a bane on work productivity. However, as a CMO, I have to acknowledge that emails are the one of the most effective and inexpensive ways to communicate with a large number of people concisely and quickly. Consequently, it is often misused and, therefore, fails in meeting a key objective; getting opened and read.

Earlier this year I pointed out that email marketing had an ROI of $38 for every dollar spent so it is very cost effective.

Knowing a SMB when You See One

August 12, 2013

Last week I heard a comment regarding the size of a small business being around ten employees. That is not a definition either I use or any credible source. However, it pointed out a need to define what we mean when we use the terms “SMB” and “enterprise”.

The Small Business Administration has a very complicated definition of what characteristics a small business should have.

Mobility is Influencing Email and U.S. Broadband Ranking Falls

August 9, 2013


As a marketing executive, I will not dismiss the effort marketers are putting into improving marketing automation utilizing targeted email, however, recent research shows that people are opening emails at increasingly significant rates. In just over the last 12-15 months, people are opening marketing emails 35% more. In 1Q2011 the open rate was 23.3% rising to 31.1% in 1Q2013. This is a significant change over a very short period of time.


The Value of the Cloud Hits New Highs

August 1, 2013

As an industry, we have focused our discussion of trending data along the lines of customer adoption of various cloud services and applications. However, a complete view of the value of the cloud also includes understanding the growing value of companies that provide cloud platforms, applications and services.

According to the Bessemer Venture Partners (BVP) the market value of the top players in cloud computing has crossed $100 billion. BVP released the following quote, “With 30 large public companies collectively representing more than $100 billion in market capitalization and $12.5 billion in estimated 2013 revenue, the cloud computing industry has officially come of age.” In reaction to the growth, the venture group has released the “BVP Cloud Computing Index.

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