David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Rich Tehrani Thoughts From California

I've been on the road in Vegas and California over the past ten days or so. Here are my thoughts. The Venetian...

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GENBAND Kandy Goes Public at Ruby Skye

Last night, GENBAND hosted a gala premiere at Ruby Skye in San Francisco for its official Kandy launch - the transitional solution...

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Peter's View: The Channel Ecosystem

I read CRAIG'S VIEW: THE NEW CHANNEL ECOSYSTEM by Craig Schlagbaum, channel chief at Comcast. My response was too long for...

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2 Ways to Maximize Your Vendor Relationship

As channel partners, we get hammered all the time to sell vendor's stuff - even if it is unreasonable or doesn't...

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The Changing Definition of the Diameter Signaling Controller and Diameter Routing Agent (DRA)

Next week, I will be speaking at the Signaling Focus Day of LTE Asia.  The signaling focus day obviously will have...

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The Cat Video Index: A Simple View of Data Costs

By: Andy Porter, Product Manager in the Payment, Policy and Charging department at Alcatel-Lucent

The Economist has its famous Big Mac index for comparing buying power across countries. But I wanted an index that focuses on the cost of mobile data usage. That meant I had to find a data-charging equivalent of the Big Mac. I needed an item that crosses cultural boundaries, is universally understood and is available worldwide.

I considered many possibilities. But the answer arrived when I saw my daughter laughing at a video of a cat playing a piano. Obviously, the mobile data equivalent of the Big Mac is the YouTube video. It’s a universally available service that is easily measured in quantitative terms, making it ideal for comparing mobile data costs.

In honor of my daughter, I chose the classic “piano-playing cat” as the baseline video. And by the way, this cat video has been viewed over 34 million times, proving its suitability as a baseline.

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THE SECRET VALUE OF VoLTE - WHAT'S IN IT FOR CONSUMERS

By: Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

Today’s consumers want faster mobile broadband, and lots of it. That’s the dominant fact shaping Mobile Service Providers’ competitive strategies. So let’s look at what you can offer these valuable subscribers with voice over LTE (VoLTE).

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When did "Tele" Get Removed from Telecommunications?

September 24, 2013

Last week while working with my ANPI marketing team, I asked them to consider what Apple had identified as key features during the announcement of the new iPhones. They identified cheaper version with multiple colors, improved camera for better pictures, new operating system, fingerprint recognition for improve security, wireless file transfer, longer battery life and faster processor to play games and improve video features. Please note what was not mentioned during the event; using the device as a phone. It is not a discussion point because the device is no longer primarily used as a phone.

Unified Communications - Reinvigorating Your Engine for Growth

September 17, 2013

Unified Communications – Reinvigorating Your Engine for Growth:

For several years, Independents have faced a number of challenges that have created material barriers to growth. Factors such as wireless substitution, a challenging economic climate, and intercarrier compensation/USF reform have conspired to constrain the ability for the independent community to maintain top and bottom line revenues much less grow them. Yet, against the backdrop of such challenges, independents have a clear path to reinvigorate their growth prospects through the deployment of cloud-based Hosted Unified Communications (UC) Services.

Five Essentials to Selling Hosted Unified Communications

September 12, 2013

Today, I discussed the ANPI five essential keys to successfully sell hosted Unified Communications (UC) with a number of Cloud Partner attendees. While these are my five, you may have a different five or the desire to add or replace one or more. How we approach selling is very individualistic and it is always challenging to develop a list that satisfies everyone. However, the following five items use both past experiences and a changing landscape for sales.

Shout Out to Medium Sized Businesses

September 9, 2013

I and most people are guilty of ignoring mid-size or medium-sized businesses. Sure we use the phrase small-to-medium sized businesses, SMBs and, in Europe SMEs. However, the discussion usually revolves around companies that have fewer than 100 employees or greater than 1000 or enterprises. Seldom does anyone specifically write about the “M” in “SMB”. Granted depending upon how the group is segmented, it represents the widest range of companies with the greatest diversity of needs.

Hearing and Meeting the Woz

September 3, 2013

Last week to close out IT Expo, ANPI sponsored the keynote speaker, Steve Wozniak. To establish a festive mood for the man known as the “Woz”, ANPI handed out hundreds of sunglasses and beach balls. It was duly noted that it was the first time an audience was hitting beach balls into the air as a keynote speaker came onto the stage.

Steve’s speech was an enjoyable recap of the birth and growth of Apple Computers.

The Power of SIP

August 27, 2013

This week the ANPI marketing and sales team is attending and exhibiting at IT Expo in Las Vegas. It is one of the two shows that we will use to launch our retail offering of Hosted Unified Communications (UC). Over the next four days there will be opportunities for us to speak, learn and discuss the latest in IP communications. As such, I do regret accepting a slot to discuss SIP Trunking, since I no longer believe it is the latest thing in IP Communications.

Disruptive, Disruption, Disturb, The New Norm

August 23, 2013

Disruptive technologies do not always lead to disruption that can disturb a social norm. However, through the combination of digital technology, IP communications and devices that support mobility, we are experiencing the permanent changing of several social norms. Long held practices or appropriate behaviors are being dispensed with and the voices of those in opposition to the changes are no longer relevant. My observations of these changing norms are as follows:

  • Conversation no longer needs to be private.

When Donuts Rule

August 20, 2013

Just over a year ago I joined ANPI as their CMO and one of the first things I noted was our domain name, “anpisolutions.com”. Why? A squatter had the domain and was waiting for a payday. We were fortunate that the squatter had seen little interest in “anpi.com” and was quite willing to negotiate for a sum much less than the initial offer.

Improving Email Open Rates

August 16, 2013

Email blasts are an everyday occurrence and a bane on work productivity. However, as a CMO, I have to acknowledge that emails are the one of the most effective and inexpensive ways to communicate with a large number of people concisely and quickly. Consequently, it is often misused and, therefore, fails in meeting a key objective; getting opened and read.

Earlier this year I pointed out that email marketing had an ROI of $38 for every dollar spent so it is very cost effective.

Knowing a SMB when You See One

August 12, 2013

Last week I heard a comment regarding the size of a small business being around ten employees. That is not a definition either I use or any credible source. However, it pointed out a need to define what we mean when we use the terms “SMB” and “enterprise”.

The Small Business Administration has a very complicated definition of what characteristics a small business should have.

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