David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

How signaling spikes affect networks: 3 real-world examples

By: Josee Loudiadis, Director of Network Intelligence, Alcatel-Lucent

Data and signaling growth are usually good news for network operators, since growth often translates into higher revenues. But when growth is averaged over a month or quarter, the daily highs and lows of network activity are smoothed out. And signaling spikes remain hidden within the averages. These spikes can overwhelm available signaling capacity, which impairs the customer experience, as well as the operator’s reputation.

What happens when a spike occurs? Typically, a CPU Overload alarm appears on various mobile nodes. And the Network Operations Center (NOC) immediately starts praying that the burst is short-lived and doesn’t go over maximum peak-rate capacity. Because when that happens, all consumers are denied service access. Then, the process of identifying the source of the problem begins. This can be arduous, because it often involves applications completely out of NOC control. And the issue can’t be resolved easily without solid network analytics that enables engagement with application and device developers.

That’s the reason signaling information is a crucial part of the Alcatel-Lucent Mobile Apps Rankings report and why LTE World 2014 devotes an entire pre-conference day to the topic. It’s also why this blog offers a closer look at how some real-world disruptive signaling spikes got started — and were finally resolved.

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The Expanding Channel Programs

Not only do I see more cloud service providers looking to the channel for sales, I see other channel programs expanding....

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When Does WebRTC Need a Media Server? Reason #6

In a recent blog about the current state of WebRTC, I mentioned that readers should check out an excellent white paper...

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The Six Degrees of Mobile Data Plan Innovation: It's Not All About Data- Mobile Voice and Messaging Share Plans Offer Plenty of Appeal

Alcatel-Lucent’s Rich Crowe continues the Six Degrees of Mobile Data Plan Innovation blog series by examining the degree to which consumers are interested in share plans that include unlimited voice and messaging but don’t include data.

The last Six Degrees blog explored consumer attitudes toward two different mobile share plan options: sharing data only and sharing voice, messaging and data. This blog will explore attitudes toward a 3rd option: sharing unlimited voice and messaging — but not data — across multiple devices or subscribers.

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200G Optical Networks: What you need to know

By: Earl Kennedy, IP Transport Product Marketing, Alcatel-Lucent

Optical network operators have already made the move to 100G. But skyrocketing bandwidth demand means many are already pondering what’s next. With a 200G optical solution hitting the market, you probably have questions about when to move to 200G optical – and what you need to know when you make that move.

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Zocalo: Amazon Just Fired a Gun at Microsoft, Oracle and Dropbox

Amazon has made its name in ecommerce and cloud but its next frontier may be productivity applications and in the process, they...

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Alcatel-Lucent in Action: a year of progress and look to the future

Sustainability, Alcatel-Lucent

Alcatel-Lucent in Action” is the story of one year of action to transform our company and position it for innovation and growth.

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Hearing and Meeting the Woz

September 3, 2013

Last week to close out IT Expo, ANPI sponsored the keynote speaker, Steve Wozniak. To establish a festive mood for the man known as the “Woz”, ANPI handed out hundreds of sunglasses and beach balls. It was duly noted that it was the first time an audience was hitting beach balls into the air as a keynote speaker came onto the stage.

Steve’s speech was an enjoyable recap of the birth and growth of Apple Computers.

The Power of SIP

August 27, 2013

This week the ANPI marketing and sales team is attending and exhibiting at IT Expo in Las Vegas. It is one of the two shows that we will use to launch our retail offering of Hosted Unified Communications (UC). Over the next four days there will be opportunities for us to speak, learn and discuss the latest in IP communications. As such, I do regret accepting a slot to discuss SIP Trunking, since I no longer believe it is the latest thing in IP Communications.

Disruptive, Disruption, Disturb, The New Norm

August 23, 2013

Disruptive technologies do not always lead to disruption that can disturb a social norm. However, through the combination of digital technology, IP communications and devices that support mobility, we are experiencing the permanent changing of several social norms. Long held practices or appropriate behaviors are being dispensed with and the voices of those in opposition to the changes are no longer relevant. My observations of these changing norms are as follows:

  • Conversation no longer needs to be private.

When Donuts Rule

August 20, 2013

Just over a year ago I joined ANPI as their CMO and one of the first things I noted was our domain name, “anpisolutions.com”. Why? A squatter had the domain and was waiting for a payday. We were fortunate that the squatter had seen little interest in “anpi.com” and was quite willing to negotiate for a sum much less than the initial offer.

Improving Email Open Rates

August 16, 2013

Email blasts are an everyday occurrence and a bane on work productivity. However, as a CMO, I have to acknowledge that emails are the one of the most effective and inexpensive ways to communicate with a large number of people concisely and quickly. Consequently, it is often misused and, therefore, fails in meeting a key objective; getting opened and read.

Earlier this year I pointed out that email marketing had an ROI of $38 for every dollar spent so it is very cost effective.

Knowing a SMB when You See One

August 12, 2013

Last week I heard a comment regarding the size of a small business being around ten employees. That is not a definition either I use or any credible source. However, it pointed out a need to define what we mean when we use the terms “SMB” and “enterprise”.

The Small Business Administration has a very complicated definition of what characteristics a small business should have.

Mobility is Influencing Email and U.S. Broadband Ranking Falls

August 9, 2013


As a marketing executive, I will not dismiss the effort marketers are putting into improving marketing automation utilizing targeted email, however, recent research shows that people are opening emails at increasingly significant rates. In just over the last 12-15 months, people are opening marketing emails 35% more. In 1Q2011 the open rate was 23.3% rising to 31.1% in 1Q2013. This is a significant change over a very short period of time.


The Value of the Cloud Hits New Highs

August 1, 2013

As an industry, we have focused our discussion of trending data along the lines of customer adoption of various cloud services and applications. However, a complete view of the value of the cloud also includes understanding the growing value of companies that provide cloud platforms, applications and services.

According to the Bessemer Venture Partners (BVP) the market value of the top players in cloud computing has crossed $100 billion. BVP released the following quote, “With 30 large public companies collectively representing more than $100 billion in market capitalization and $12.5 billion in estimated 2013 revenue, the cloud computing industry has officially come of age.” In reaction to the growth, the venture group has released the “BVP Cloud Computing Index.

Burn Fewer Calories, Make More Money

July 30, 2013

Although I am mostly known for my marketing acumen, I have spent years developing, managing and supporting sales. Through the years I have learned that qualifying opportunities is one of the most important and difficult tasks for a sales person. Often emotion, false relationships and the desire to please potential business customers prevent objective decisions regarding the pursuit of valid business. Unqualified leads cannot be closed.

Generations Working together Well (Part 2)

July 25, 2013

Understanding the uniqueness of each generation provides a platform for developing multiple approaches to a given value or set of values requirement
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