David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Boingo, GigSky, XCom: Why my Europe Connectivity was Awesome

A while back, I had a chance to go to MWC (news and analysis) in Barcelona, Spain and like many of you...

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WebRTC Disruption is Reaching IMS and Catching the 3GPP's Attention, But Where is eMRF?

The 3rd Generation Partnership Project (3GPP), the uniting body of telecom standard development organizations, has taken notice of WebRTC. And that...

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This is How You Do Social Media!

I received a surprise package at my doorstep today from Bright House. It seems that my tweeting about the Tampa Bay...

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The Wearable Tech Futures

Amid all the noise about the growing Internet of Things market comes the announcement that Nike is disbanding its FuelBand team....

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Why Pivot?

In business, a pivot is a strategy change (especially in Lean Startup processes). When you look at brick-and-mortar companies like RadioShack,...

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Thoughts on the Industry Right Now

All the forecasts: have any of them been accurate? Or is it just a way to sell reports? If it is,...

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Hosted PBX Sales Increasing

Blame some of it on the TDM-to-IP transition, but a lot of the reason that Hosted PBX sales are increasing is...

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ANPI Goes to Washington

April 29, 2013

Last week the NTCA The Rural Broadband Association had their annual Legislature and Policy meeting in Washington, D.C. For me it represented an opportunity to participate in a process that is cloaked in secrecy and looked upon with disdain. I was going to learn about the effort by rural telephone companies to lobby congress. The first day of the process began with a discussion of the process, aids that would represent the actual congressman and senators, and key talking points.

Monetizing Hosted Solutions at IP Possibilities

April 19, 2013

This week I represented ANPI at IP Possibilities 2013 in Minneapolis. The event is produced by NTCA – The Rural Broadband Association that represents nearly 900 independent, community based telecommunications companies. IP Possibilities had nearly 500 attendees with 67 exhibitors. Given my onsite meeting schedule I was not able to listen to all of the sessions but I was able to get a good feel for the types of discussions taking place during the event.

Effective Email Marketing

April 16, 2013

Email marketing offers the highest return on investment (ROI) of any form of digital or interactive marketing tools. Currently, it is nearly 40:1 or for every dollar invested an average return is $40. Knowing email marketing has a high ROI potential does not necessarily translate into developing and executing an effective email marketing campaign. So, let’s identify some basic steps to complete for effective email marketing.

Email, The Not Respected Marketing Behemoth

April 11, 2013

Earlier this week while preparing to discuss Digital Marketing with some prospects, I came upon an interesting article extolling the value of using email to market products. I was somewhat surprised to see a very solid return on investment (ROI) for email marketing. According to the Direct Marketing Association (DMA) for every dollar spent on email, the average return in 2011 was $40.56. The DMA estimates that the ROI for 2012 will be $39.40 and $35.02 in 2016.

Telepresence and Video Conferencing, Growing?

April 8, 2013

When Cisco Systems purchased Tandberg, it signaled the beginning of a converged solution for video. One that combined video, voice and IP technologies into something that continued to move towards the promise of true video collaboration. Normally, this blog addresses the growth of Skype and Google’s Hangout. These are video applications that deliver good value to small businesses.

Ten Best Free Apps for Small Businesses

April 1, 2013

Today’s small business owner has tools available to him or her that were unthinkable just a decade ago. With the advent of more and more powerful mobile devices, easy access to the Internet and the proliferation of mobile applications and online services, every business owner can be more productive with little to no cost. The following applications are available for either iOS or Android:

  1. Google Drive – Google Drive app lets users port and edit files from PC to a tablet to a smartphone. It is a comprehensive office suite and cloud/remote drive.

SIP Edges Out T1

March 28, 2013

In what has always been forecasted to become a horse race, Infonetics announced that, according to their research, enterprise customers in 2015 will purchase more SIP Trunks than legacy T1 lines. Specifically, after receiving responses from 300 business with at least 101 employees, Infonetics noted that the use of SIP Trunks will grow from today’s 38% to 58% in 2015. Correspondingly, T1 Lines are forecasted to decline from 71% to 55% in 2015.  While the difference may be statistically insignificant, the most important consideration is the rapid change in slope for the two products, SIP Trunking upward and T1 lines downward.

Changes Coming for the FCC

March 26, 2013

FCC Chairman, Julius Genachowski, has informed his staff and President Obama of his intent to resign in the near future. Interestingly, I began this blog shortly after he assumed the role of chairman. I like many others wanted to see the FCC function in a less contentious manner than when under the guidance of Michael Powell. I, for one, believe he accomplished that objective, although votes on major issues by the FCC continued to be along party lines.

Measuring Your Business' Growth Potential

March 22, 2013

This week while attending RICA/RTG Spring Forum for wireless service providers, I learned one new method for measuring customer satisfaction and potential success/growth of a company and a new word. The context was during a series of presentations addressing the market trends affecting wireless carriers and service providers. I discussed the trends associated with the adoption of hosted communications, VoIP, Unified Communications and SIP Trunking; subjects that, as the CMO of ANPI, I both know well and continually monitor. The discussion that led to the discovery of a new term, dealt with the devices used to connect to wireless networks.

Bring Your Own Governance

March 18, 2013

Over the past few days there have been multiple articles espousing the importance of Bring Your Own Device (BYOD) and mobility. While there are those that insist mobile phones will soon exceed desktop phones, the facts don’t support the conclusion. It is expected that desktop phones will continue to be the primary communications device for the foreseeable future simply due to the cost of replacing all of the devices. However the importance of mobile devices has grown to a point where an AT&T study indicated that 66% of small businesses (2-99 employees) could not survive without mobile devices.

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