David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

IBM, Mitel, Wearable Tech round out Latest ITEXPO News

Its been an amazing ITEXPO so far - wow. In case you missed some of the happenings from day 1, here are...

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3 Reasons UC Deployments Fail

Just getting ink on a Unified Communications deal is just the beginning. So many deployments go wrong or worse the company...

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Small Cells are Key to Attracting and Keeping SMB and Large Enterprise Customers

By: Peter Bernstein, TMCnet Senior Editor

To say that operators of macro-cellular physical networks are facing all type of challenges these days would be an understatement.  These range from spectrum scarcity issues, competitive pricing pressures, the need to build out LTE networks ASAP as platforms for new services and to meet the insatiable appetite of users for things like streamed and real-time video, getting ready for the Internet of Things (IoT) etc.  They also are busy figuring out how to keep users, particularly enterprise users on their smart devices always and all ways on their networks in an increasingly fickle world where alternatives abound, including for value-added traffic lost to Over-the-Top (OTT) providers.  

It is to keep enterprise customers on the mobile service provider networks for enhanced services that good in-building wireless solutions are seen as both a powerful business tool and a competitive advantage.  This is particularly true when it comes to retaining small-to-medium business customers (SMBs).

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Changing the SIM game

The iPad Air 2 with Wi-Fi + Cellular models comes with a SIM  that “gives you the flexibility to choose from...

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WebRTC and the Enterprise

I was reading an article titled, “How WebRTC can serve the Enterprise” but when I originally saw the headline I thought...

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Jeff Pulver, Andy Abramson, Craig Walker, Alon Cohen, Mike Tribolet, Andy Voss and Danny Windham at ITEXPO Next Week

Panel to celebrate 20 years of IP communications/VoIP and discuss its future. Next week at the 29th ITEXPO, I get the pleasure...

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Alcatel-Lucent CEO Michel Combes on Importance of Bringing Ultra-Broadband to Africa

By: Peter Bernstein, TMCnet Senior Editor

It may be almost cliché to say we live in a global economy, but many times when globalization is discussed the focus is on developed and emerging markets and not that often, if at all, on under-developed regions.  In fact, in the past few years until the recent drop in oil prices, much of the financial community’s and economic development interests has been focused on the BRICS countries (Brazil, Russia, India, China and South Africa).  This leaves out not just most of South America, but the promising rest of Africa which contains a wealth of rare minerals and other natural resources waiting to be literally and figuratively mined.

However, for most of the African continent countries to move from under-developed status, along with toward political stability and having a educated citizenry, infrastructure needs to be in place which it currently is not. This means not just giving the populace access to clean water and energy, but in a digital world ubiquitous and affordable access to businesses and individuals to high-speed broadband communications is now not just a foundation but a pre-condition that is essential for moving ahead.  

In this regard it is enlightening, refreshing and significant that Alcatel-Lucent CEO Michel Combes recently wrote a corporate blog stressing the company’s interest in working with governments and commercial interests to help accelerate economic development across the continent.  This about not just about the Oscar winning movie of several years ago “Out of Africa”, but is also about around, into and across Africa. 

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When did "Tele" Get Removed from Telecommunications?

September 24, 2013

Last week while working with my ANPI marketing team, I asked them to consider what Apple had identified as key features during the announcement of the new iPhones. They identified cheaper version with multiple colors, improved camera for better pictures, new operating system, fingerprint recognition for improve security, wireless file transfer, longer battery life and faster processor to play games and improve video features. Please note what was not mentioned during the event; using the device as a phone. It is not a discussion point because the device is no longer primarily used as a phone.

Unified Communications - Reinvigorating Your Engine for Growth

September 17, 2013

Unified Communications – Reinvigorating Your Engine for Growth:

For several years, Independents have faced a number of challenges that have created material barriers to growth. Factors such as wireless substitution, a challenging economic climate, and intercarrier compensation/USF reform have conspired to constrain the ability for the independent community to maintain top and bottom line revenues much less grow them. Yet, against the backdrop of such challenges, independents have a clear path to reinvigorate their growth prospects through the deployment of cloud-based Hosted Unified Communications (UC) Services.

Five Essentials to Selling Hosted Unified Communications

September 12, 2013

Today, I discussed the ANPI five essential keys to successfully sell hosted Unified Communications (UC) with a number of Cloud Partner attendees. While these are my five, you may have a different five or the desire to add or replace one or more. How we approach selling is very individualistic and it is always challenging to develop a list that satisfies everyone. However, the following five items use both past experiences and a changing landscape for sales.

Shout Out to Medium Sized Businesses

September 9, 2013

I and most people are guilty of ignoring mid-size or medium-sized businesses. Sure we use the phrase small-to-medium sized businesses, SMBs and, in Europe SMEs. However, the discussion usually revolves around companies that have fewer than 100 employees or greater than 1000 or enterprises. Seldom does anyone specifically write about the “M” in “SMB”. Granted depending upon how the group is segmented, it represents the widest range of companies with the greatest diversity of needs.

Hearing and Meeting the Woz

September 3, 2013

Last week to close out IT Expo, ANPI sponsored the keynote speaker, Steve Wozniak. To establish a festive mood for the man known as the “Woz”, ANPI handed out hundreds of sunglasses and beach balls. It was duly noted that it was the first time an audience was hitting beach balls into the air as a keynote speaker came onto the stage.

Steve’s speech was an enjoyable recap of the birth and growth of Apple Computers.

The Power of SIP

August 27, 2013

This week the ANPI marketing and sales team is attending and exhibiting at IT Expo in Las Vegas. It is one of the two shows that we will use to launch our retail offering of Hosted Unified Communications (UC). Over the next four days there will be opportunities for us to speak, learn and discuss the latest in IP communications. As such, I do regret accepting a slot to discuss SIP Trunking, since I no longer believe it is the latest thing in IP Communications.

Disruptive, Disruption, Disturb, The New Norm

August 23, 2013

Disruptive technologies do not always lead to disruption that can disturb a social norm. However, through the combination of digital technology, IP communications and devices that support mobility, we are experiencing the permanent changing of several social norms. Long held practices or appropriate behaviors are being dispensed with and the voices of those in opposition to the changes are no longer relevant. My observations of these changing norms are as follows:

  • Conversation no longer needs to be private.

When Donuts Rule

August 20, 2013

Just over a year ago I joined ANPI as their CMO and one of the first things I noted was our domain name, “anpisolutions.com”. Why? A squatter had the domain and was waiting for a payday. We were fortunate that the squatter had seen little interest in “anpi.com” and was quite willing to negotiate for a sum much less than the initial offer.

Improving Email Open Rates

August 16, 2013

Email blasts are an everyday occurrence and a bane on work productivity. However, as a CMO, I have to acknowledge that emails are the one of the most effective and inexpensive ways to communicate with a large number of people concisely and quickly. Consequently, it is often misused and, therefore, fails in meeting a key objective; getting opened and read.

Earlier this year I pointed out that email marketing had an ROI of $38 for every dollar spent so it is very cost effective.

Knowing a SMB when You See One

August 12, 2013

Last week I heard a comment regarding the size of a small business being around ten employees. That is not a definition either I use or any credible source. However, it pointed out a need to define what we mean when we use the terms “SMB” and “enterprise”.

The Small Business Administration has a very complicated definition of what characteristics a small business should have.

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