David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

What's With the MSO Consolidation?

Charter was the first company to make a play for TWC. Now reports are in that Charter is chasing Bright House....

Full Story »

SmartPhoneMan and His Interaction with Media Servers on St. Patrick's Day

Last week we made it about halfway through SmartPhoneMan’s day.  Let’s finish his day.  Right now, he’s in a rush to...

Full Story »

Verizon Invites the Channel Once More

Jon Arnold wrote up a good review of Verizon's Broad Cloud offering (VCE). One glaring problem is that it targets in...

Full Story »

Media Servers and St. Patrick's Day

Last week I wrote about the important role media servers play in the network.  Today is St. Patrick’s Day and let’s...

Full Story »

What Can You Learn from Target?

I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada...

Full Story »

Media Servers Will Play an Increasingly Important Role for Telco Apps

Media servers play an important role in enabling many of the real-time communications applications many of us use every day.  When...

Full Story »

Mobility is Influencing Email and U.S. Broadband Ranking Falls

August 9, 2013


As a marketing executive, I will not dismiss the effort marketers are putting into improving marketing automation utilizing targeted email, however, recent research shows that people are opening emails at increasingly significant rates. In just over the last 12-15 months, people are opening marketing emails 35% more. In 1Q2011 the open rate was 23.3% rising to 31.1% in 1Q2013. This is a significant change over a very short period of time.


The Value of the Cloud Hits New Highs

August 1, 2013

As an industry, we have focused our discussion of trending data along the lines of customer adoption of various cloud services and applications. However, a complete view of the value of the cloud also includes understanding the growing value of companies that provide cloud platforms, applications and services.

According to the Bessemer Venture Partners (BVP) the market value of the top players in cloud computing has crossed $100 billion. BVP released the following quote, “With 30 large public companies collectively representing more than $100 billion in market capitalization and $12.5 billion in estimated 2013 revenue, the cloud computing industry has officially come of age.” In reaction to the growth, the venture group has released the “BVP Cloud Computing Index.

Burn Fewer Calories, Make More Money

July 30, 2013

Although I am mostly known for my marketing acumen, I have spent years developing, managing and supporting sales. Through the years I have learned that qualifying opportunities is one of the most important and difficult tasks for a sales person. Often emotion, false relationships and the desire to please potential business customers prevent objective decisions regarding the pursuit of valid business. Unqualified leads cannot be closed.

Generations Working together Well (Part 2)

July 25, 2013

Understanding the uniqueness of each generation provides a platform for developing multiple approaches to a given value or set of values requirement

Generations Working together Well

July 23, 2013

I have worked purposely to build a marketing team that is multi-generational.

A growing dependence upon the Cloud

July 15, 2013

It has been five years since the launch of Apple iTunes and the world of cloud services has benefited from it ever since. That is not to say that iTunes has been accepted by everyone, but as familiarity with cloud based apps and micro purchases has increased so too have the opportunities for business based cloud services. There are many examples both large and small of cloud service providers offering IT services, applications and business support solutions. Microsoft, Google, Intuit and Amazon are probably the best known.

It's All about Mobility and Consumption

July 2, 2013

It’s not too soon to note that ANPI will be participating in the upcoming IT Expo and Cloud Partner conferences. They came to mind as I was reading about the state of PC shipments worldwide. According to an IDC forecast PC shipments will decline -11.7% in 2Q13, -4.7% in 3Q13 and -1.6% in 4Q 2013. Overall, 2013 will continue and accelerate the trend away from PCs to other computing devices.

Cloud Computing is Beyond Trendy

June 27, 2013

The expansion of access to quality high speed broadband at improving prices confirms the direction for service delivery by application service providers. It is towards cloud computing and the plethora of “as a Service” platforms and solutions. I am not aware of any studies that indicate less than double digit growth for hosted applications. However, it is the addition of IP enabled devices connecting to much improved cloud delivery platforms that is driving the demand.

Wireless Broadband is Rising Quickly

June 25, 2013

It is often noted that Hosted Unified Communications must include mobility (FMC) and integrated mobile access (smartphones, laptops and tablets). Given the rise in wireless broadband investment, up more than 40% from 2009 to 2012, from $21 billion to $30 billion per year, wireless is central to conducting business and for communications and access to information. The need to access information wirelessly has enabled the “APP Economy” that is purported to have created over 500,000 jobs since 2007.

The U.S.

What is the Price of Broadband?

June 20, 2013

A discussion about the state of broadband must always include access, speed and price (ASP) in order to provide a true assessment. The White House report “Four Years of Broadband Growth” covers all three elements but price is given the least amount of attention. In fact, it is given less than a page. This is due to two reasons, first the price of broadband in the U.S.

Featured Events