David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

Rich Tehrani Thoughts From California

I've been on the road in Vegas and California over the past ten days or so. Here are my thoughts. The Venetian...

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GENBAND Kandy Goes Public at Ruby Skye

Last night, GENBAND hosted a gala premiere at Ruby Skye in San Francisco for its official Kandy launch - the transitional solution...

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Peter's View: The Channel Ecosystem

I read CRAIG'S VIEW: THE NEW CHANNEL ECOSYSTEM by Craig Schlagbaum, channel chief at Comcast. My response was too long for...

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2 Ways to Maximize Your Vendor Relationship

As channel partners, we get hammered all the time to sell vendor's stuff - even if it is unreasonable or doesn't...

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The Changing Definition of the Diameter Signaling Controller and Diameter Routing Agent (DRA)

Next week, I will be speaking at the Signaling Focus Day of LTE Asia.  The signaling focus day obviously will have...

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The Cat Video Index: A Simple View of Data Costs

By: Andy Porter, Product Manager in the Payment, Policy and Charging department at Alcatel-Lucent

The Economist has its famous Big Mac index for comparing buying power across countries. But I wanted an index that focuses on the cost of mobile data usage. That meant I had to find a data-charging equivalent of the Big Mac. I needed an item that crosses cultural boundaries, is universally understood and is available worldwide.

I considered many possibilities. But the answer arrived when I saw my daughter laughing at a video of a cat playing a piano. Obviously, the mobile data equivalent of the Big Mac is the YouTube video. It’s a universally available service that is easily measured in quantitative terms, making it ideal for comparing mobile data costs.

In honor of my daughter, I chose the classic “piano-playing cat” as the baseline video. And by the way, this cat video has been viewed over 34 million times, proving its suitability as a baseline.

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THE SECRET VALUE OF VoLTE - WHAT'S IN IT FOR CONSUMERS

By: Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

Today’s consumers want faster mobile broadband, and lots of it. That’s the dominant fact shaping Mobile Service Providers’ competitive strategies. So let’s look at what you can offer these valuable subscribers with voice over LTE (VoLTE).

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The Broader Reach of Broadband

June 18, 2013

ANPI considers quality high speed broadband as critical to the growth of Unified Communications and more generally IP communications. A report released last week by the White House Office of Science and Technology Policy and the National Economic Council describes the improvement in access, speed and to some extent price over the last four years in the U.S. The Four Years of Broadband Growth report offers several insights into the increase of broadband across America. The report is best viewed as combining two subjects; landline broadband and wireless broadband.

Hyperlocal Advertising for Agents - Lesson 2

June 13, 2013

This is Malachi again, I’ve hijacked David Byrd’s blog one more time (for now) to continue discussing hyperlocal advertising for the channel community. On Tuesday, I briefly discussed how to claim your Google Listing and how to place your company NAP to increase visibility at a local level. Today, I’ll be going into search engine optimization (SEO) basics that can help your business attract and retain potential customers.

SEO

Hyperlocal Advertising for Agents -- Lesson 1

June 10, 2013

Hello!  My name is Malachi Threadgill, Director of Internet Marketing at ANPI.  This week, I figured I would give David Byrd a break from blogging and give our partners some Internet marketing tips.

The days of marketing in the yellow pages and Valpak are ending. 

The Clouds are Building

June 7, 2013

It’s been an interesting week for hosted services given IBM’s purchase of SoftLayer for $2 billion and Salesforce’s $2.6 billion acquisition of ExactTarget. While there are few naysayers regarding the trend towards cloud computing and hosted services, it was the timing of these two moves that caught my attention. IBM is a bell weather company in that it adjusts to new directions in technology and IT services better than any other high tech company. I have never worked for IBM but I have had the opportunity to partner with them on various projects during my career.

IP Traffic Continues to Soar

June 3, 2013

Each year Cisco releases an updated forecast of Internet data activity that is part of the Visual Networking Index (VNI), developed to track and forecast the use of visual networking applications. In addition to some rather startling trends and size of global IP traffic projections, it’s a fun read just to see the names of numbers involved. It is not often that we evaluate usage using a numeric term like a zettabyte. In fact, reading the VNI forecast requires a primer on large numbers to understand the growth of traffic on the Internet and how it relates to individual, home, business and application usage.

Indirect Channel Sales: Why?

May 30, 2013

Using an indirect channel or agents to sell product is the most common form of selling. Most major brands use indirect channels to sell their products. Think of companies like Coca-Cola, Panasonic, Sony, American Airlines and many others. By using agents, these companies are able to meet the demand for their products globally which would not be possible using only direct sales.

Telecom Agent Priorities

May 24, 2013

It seems like every time a discussion regarding what is important to a telecom agent is conducted, the service providers begin with compensation plans. However, the agents tend to spend more time discussing support resources. The dilemma is in determining which party is accurately stating the true priority. I decided it may be more of a “Which came first, the Chicken or the egg?” type of issue.

The Evolving SIP Trunk

May 21, 2013

It is important to note that SIP Trunks have evolved from just providing cheaper more reliable VoIP calling. Of course, there is nothing wrong with cheaper business quality phone service. However, our industry spends so much time reminding people about the ability to save up to X% that it tends to forget to mention the other benefits of having a SIP Trunk.

SIP is first and foremost about managing sessions.

What is a SIP Trunk?

May 17, 2013

The answer to this question continues to evolve and is influenced by one’s understanding of either telecommunications or packet switching. I like to begin first with the definition of SIP or Session Initiation Protocol. The session is not just about voice but can also be used for many forms of sessions involving the Internet. The protocol allows SIP endpoints (phones, computers, applications, etc.) to discover, locate, negotiate and create sessions.

The FCC May be Getting a Much Needed Wheel

May 13, 2013

President Barack Obama announces the nomination of Tom Wheeler, right, as Chairman of the Federal Communications Commission (FCC), in the White House, May 1, 2013. (Official White House Photo by Lawrence Jackson)

Last week it was announced that President Obama would nominate Thomas Wheeler to replace Julius Genachowski as FCC Chairman. On the surface Thomas Wheeler does not seem like a questionable choice but given the state of things in Washington one can never be sure of anything. Wheeler has been a lobbyist for the wireless and cable industries and served as the president of the National Cable Television Association and CEO of the Cellular Telecommunications and Internet Association.

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