David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

InfoVista and Ipanema Technologies Poised to Enable New Carrier Services

The WAN optimization market is expected to more than double in size from 2014 to 2019 eventually hitting $12.1 billion according to...

Full Story »

Charter Bulking Up

Charter bid on TWC before Comcast. Comcast wasn't going to get past regulators. Charter is hoping that they will with 2...

Full Story »

Schneider Electric: More Software and the IoT to Reshape Data Center Design

There is a macro trend of moving proprietary hardware systems to open systems and moving hardware to software – at this point,...

Full Story »

ITW Leads the Way Helping Wholesalers Identify New Revenue Streams

A few weeks ago I attended International Telecoms Week (ITW), an annual gathering of the global wholesale telecommunications community. This is...

Full Story »

HP's March into Simplifying NFV

Arbitrage is one of the great opportunities which presents itself repeatedly in tech. In the nineties, something called international callback allowed am...

Full Story »

Independence IT, The Multivendor Desktop-as-a-Service Company

The cloud is the answer – what was the question? That seems to be a common tech theme these days and for...

Full Story »

Tech to Eliminate Fast Food Minimum Wage Workers

The Momentum Machines burger robot robot explainedAs cities around the country are passing laws to ensure minimum wages are increased to a...

Full Story »

Mobility is Influencing Email and U.S. Broadband Ranking Falls

August 9, 2013


As a marketing executive, I will not dismiss the effort marketers are putting into improving marketing automation utilizing targeted email, however, recent research shows that people are opening emails at increasingly significant rates. In just over the last 12-15 months, people are opening marketing emails 35% more. In 1Q2011 the open rate was 23.3% rising to 31.1% in 1Q2013. This is a significant change over a very short period of time.


The Value of the Cloud Hits New Highs

August 1, 2013

As an industry, we have focused our discussion of trending data along the lines of customer adoption of various cloud services and applications. However, a complete view of the value of the cloud also includes understanding the growing value of companies that provide cloud platforms, applications and services.

According to the Bessemer Venture Partners (BVP) the market value of the top players in cloud computing has crossed $100 billion. BVP released the following quote, “With 30 large public companies collectively representing more than $100 billion in market capitalization and $12.5 billion in estimated 2013 revenue, the cloud computing industry has officially come of age.” In reaction to the growth, the venture group has released the “BVP Cloud Computing Index.

Burn Fewer Calories, Make More Money

July 30, 2013

Although I am mostly known for my marketing acumen, I have spent years developing, managing and supporting sales. Through the years I have learned that qualifying opportunities is one of the most important and difficult tasks for a sales person. Often emotion, false relationships and the desire to please potential business customers prevent objective decisions regarding the pursuit of valid business. Unqualified leads cannot be closed.

Generations Working together Well (Part 2)

July 25, 2013

Understanding the uniqueness of each generation provides a platform for developing multiple approaches to a given value or set of values requirement

Generations Working together Well

July 23, 2013

I have worked purposely to build a marketing team that is multi-generational.

A growing dependence upon the Cloud

July 15, 2013

It has been five years since the launch of Apple iTunes and the world of cloud services has benefited from it ever since. That is not to say that iTunes has been accepted by everyone, but as familiarity with cloud based apps and micro purchases has increased so too have the opportunities for business based cloud services. There are many examples both large and small of cloud service providers offering IT services, applications and business support solutions. Microsoft, Google, Intuit and Amazon are probably the best known.

It's All about Mobility and Consumption

July 2, 2013

It’s not too soon to note that ANPI will be participating in the upcoming IT Expo and Cloud Partner conferences. They came to mind as I was reading about the state of PC shipments worldwide. According to an IDC forecast PC shipments will decline -11.7% in 2Q13, -4.7% in 3Q13 and -1.6% in 4Q 2013. Overall, 2013 will continue and accelerate the trend away from PCs to other computing devices.

Cloud Computing is Beyond Trendy

June 27, 2013

The expansion of access to quality high speed broadband at improving prices confirms the direction for service delivery by application service providers. It is towards cloud computing and the plethora of “as a Service” platforms and solutions. I am not aware of any studies that indicate less than double digit growth for hosted applications. However, it is the addition of IP enabled devices connecting to much improved cloud delivery platforms that is driving the demand.

Wireless Broadband is Rising Quickly

June 25, 2013

It is often noted that Hosted Unified Communications must include mobility (FMC) and integrated mobile access (smartphones, laptops and tablets). Given the rise in wireless broadband investment, up more than 40% from 2009 to 2012, from $21 billion to $30 billion per year, wireless is central to conducting business and for communications and access to information. The need to access information wirelessly has enabled the “APP Economy” that is purported to have created over 500,000 jobs since 2007.

The U.S.

What is the Price of Broadband?

June 20, 2013

A discussion about the state of broadband must always include access, speed and price (ASP) in order to provide a true assessment. The White House report “Four Years of Broadband Growth” covers all three elements but price is given the least amount of attention. In fact, it is given less than a page. This is due to two reasons, first the price of broadband in the U.S.

Featured Events