David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

10 Reasons why CurrentC Will Lose the Mobile Payment War

By now, most of us have heard that retailers such as CVS allowed NFC-based payments for a few days via Apple Pay...

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Why E-Mail Sucks and How to Make it Smarter

Many of us live in email. I get hundreds per day and I need almost every message. I am also a source...

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The Contact Center's Seemingly Oxymoronic Play: How to Decrease Costs Yet Improve Customer Service

I was recently asked to talk to some of our many contact center customers about the new contact center trends.  It...

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The New Facet of Customer Experience Management - Field Service 2.0

By: Rhodo Odysseos, Product/Solution Marketing, Alcatel-Lucent, and Jess Verbruggen, Motive Integrated Marketing Assistant, Alcatel-Lucent

Traditionally, communications service providers (CSPs) have treated the field service aspect of their organization as a cost center. Field technicians engaged in maintenance activities were simply a part of the cost of doing business.  More recently, the communications industry in general and the field service arena in particular, has been disrupted by immense changes in the customer profile, service expectations, and behaviors.

Field service is often the only face of the company that a customer will ever see, so it’s not a surprise that CSPs are striving to make a positive impact on customers in this realm. Achieving full potential in field service saves CSPs a lot of time and money. Productivity and efficiency reviews targeted at field service operations, done correctly, can reinforce other areas of the business by increasing customer satisfaction and improving safety and quality. 

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Amazon Fire Phone Should be a Laptop

I’ve written a lot of headlines in my life but this one is among the oddest. Why on earth does a phone...

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Apple Pay Vs. Google Wallet

Replacing credit cards can likely only be done if the new system is dead-easy to use and it moreover has to be...

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Signaling Offers Great Differentiation for Mobile Value-Added Service Offerings

We’ve all heard that some Value Added Services (VAS) revenue such as Short Message Service (SMS) are starting to decline in...

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Telecom Agent Priorities

May 24, 2013

It seems like every time a discussion regarding what is important to a telecom agent is conducted, the service providers begin with compensation plans. However, the agents tend to spend more time discussing support resources. The dilemma is in determining which party is accurately stating the true priority. I decided it may be more of a “Which came first, the Chicken or the egg?” type of issue.

The Evolving SIP Trunk

May 21, 2013

It is important to note that SIP Trunks have evolved from just providing cheaper more reliable VoIP calling. Of course, there is nothing wrong with cheaper business quality phone service. However, our industry spends so much time reminding people about the ability to save up to X% that it tends to forget to mention the other benefits of having a SIP Trunk.

SIP is first and foremost about managing sessions.

What is a SIP Trunk?

May 17, 2013

The answer to this question continues to evolve and is influenced by one’s understanding of either telecommunications or packet switching. I like to begin first with the definition of SIP or Session Initiation Protocol. The session is not just about voice but can also be used for many forms of sessions involving the Internet. The protocol allows SIP endpoints (phones, computers, applications, etc.) to discover, locate, negotiate and create sessions.

The FCC May be Getting a Much Needed Wheel

May 13, 2013

President Barack Obama announces the nomination of Tom Wheeler, right, as Chairman of the Federal Communications Commission (FCC), in the White House, May 1, 2013. (Official White House Photo by Lawrence Jackson)

Last week it was announced that President Obama would nominate Thomas Wheeler to replace Julius Genachowski as FCC Chairman. On the surface Thomas Wheeler does not seem like a questionable choice but given the state of things in Washington one can never be sure of anything. Wheeler has been a lobbyist for the wireless and cable industries and served as the president of the National Cable Television Association and CEO of the Cellular Telecommunications and Internet Association.

ANPI Goes to Washington

May 2, 2013

For me NTCA's Legislature and Policy meeting in Washington, D.C. represented an opportunity to participate in a process that is cloaked in secrecy.

ANPI Goes to Washington

April 29, 2013

Last week the NTCA The Rural Broadband Association had their annual Legislature and Policy meeting in Washington, D.C. For me it represented an opportunity to participate in a process that is cloaked in secrecy and looked upon with disdain. I was going to learn about the effort by rural telephone companies to lobby congress. The first day of the process began with a discussion of the process, aids that would represent the actual congressman and senators, and key talking points.

Monetizing Hosted Solutions at IP Possibilities

April 19, 2013

This week I represented ANPI at IP Possibilities 2013 in Minneapolis. The event is produced by NTCA – The Rural Broadband Association that represents nearly 900 independent, community based telecommunications companies. IP Possibilities had nearly 500 attendees with 67 exhibitors. Given my onsite meeting schedule I was not able to listen to all of the sessions but I was able to get a good feel for the types of discussions taking place during the event.

Effective Email Marketing

April 16, 2013

Email marketing offers the highest return on investment (ROI) of any form of digital or interactive marketing tools. Currently, it is nearly 40:1 or for every dollar invested an average return is $40. Knowing email marketing has a high ROI potential does not necessarily translate into developing and executing an effective email marketing campaign. So, let’s identify some basic steps to complete for effective email marketing.

Email, The Not Respected Marketing Behemoth

April 11, 2013

Earlier this week while preparing to discuss Digital Marketing with some prospects, I came upon an interesting article extolling the value of using email to market products. I was somewhat surprised to see a very solid return on investment (ROI) for email marketing. According to the Direct Marketing Association (DMA) for every dollar spent on email, the average return in 2011 was $40.56. The DMA estimates that the ROI for 2012 will be $39.40 and $35.02 in 2016.

Telepresence and Video Conferencing, Growing?

April 8, 2013

When Cisco Systems purchased Tandberg, it signaled the beginning of a converged solution for video. One that combined video, voice and IP technologies into something that continued to move towards the promise of true video collaboration. Normally, this blog addresses the growth of Skype and Google’s Hangout. These are video applications that deliver good value to small businesses.
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