David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

ROI tag

Drill down on ROI search:

10 result(s) displayed for ROI (1 - 10 of 10):

Email, The Not Respected Marketing Behemoth

Earlier this week while preparing to discuss Digital Marketing with some prospects, I came upon an interesting article extolling the value of using email to market products. I was somewhat surprised to see a very solid return on investment (ROI)...

SMBs and Unified Communications

With the pending merger of Cypress Communications and Broadvox, I am expanding by research efforts into understanding and implementing Unified Communications (UC) solutions. While Cypress has the stronger UC solution for enterprises, both Cypress and Broadvox with C3 IP...

COMPTEL Goes Ethernet

This week I attended COMPTEL at the Gaylord in Grapevine Texas. Broadvox has a suite for meeting with potential clients and partners but for the first time no booth. We will see if that strategy worked by measuring our...

Coffee Would Have Been Good

I always enjoy seeing the sales team but conducting an effective two-day sales meeting every quarter is very difficult and exhausting. It is very important not waste anyone's time with a boring and predictable meeting. It is also very...

Heart to Heart, Food and Money

You know I have to cook on Valentine's Day, especially when it comes on a weekend. Most of you are fortunate in that going out to dinner is a favor to your spouse. My wife considers going out to...

Channel Manager Qualities II

Continuing with Wednesday's message, a good channel manager should be... Trainer: Selling another's company's product is not easy. It requires the VAR to represent another company's product as if their own. This requires a thorough understanding of the product...

Pan Roasted Chicken and a Little Reminder...

Last week was not fun. My laptop disk had a hard crash. Luckily, since I was traveling, I had backed everything up before leaving town. However, it meant that I needed to go into the office on Saturday to...

Writing the Customer a Monthly Check (Case Study I)

A few months ago, I issued a blog that stated I would cover ROI and case studies developed by our VARs. We now have three very different case studies to share with our VARs, OEM partners and prospects. Generally,...

The Broadvox First Quarter Sales Meeting and 2009

This week was both exciting and fun. It is always a pleasure to get our sales team together from across the country to share work experiences, stories, food and fun. This first meeting of 2009 was no different. Even...

ROI, TCO and Bread

With the economy as it is, transitioning existing business customers and prospects to IP communications and SIP Trunking should be easy. However, it is not a no brainer. There is still the questions of whether the existing infrastructure can...
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