Social media tag
12 result(s) displayed for Social media (1 - 12 of 12):
Effective Email Marketing
Email marketing offers the highest return on investment (ROI) of any form of digital or interactive marketing tools. Currently, it is nearly 40:1 or for every dollar invested an average return is $40. Knowing email marketing has a high ROI...
Email, The Not Respected Marketing Behemoth
Earlier this week while preparing to discuss Digital Marketing with some prospects, I came upon an interesting article extolling the value of using email to market products. I was somewhat surprised to see a very solid return on investment (ROI)...
Social Media Best Practices for Small Businesses
With only 12% of SMBs believing that they are getting the most out of their use of social media, I thought it useful to present some best practices and alternative social websites during this blog. While this blog considers service...
Small Businesses and Social Media
Normally, I combine small and medium size businesses into the common category of SMBs. However, today, I want to primarily address small business and social media opportunities and considerations. Over the last couple of months several articles and studies have...
$100 Billion and Counting
Facebook is intending to go public in 2012 and the target valuation is a staggering $100 billion. Whether or not the figure is accurate will be determined over time but there are several things both positive and negative to note....
Unleash the Hounds
Odd that in the same week we have very differing aspects of the value of social media and both relate to emergency situations. During the current crisis in Britain, social media is actively used to promote, invite and expand the...
Today, I am Being Social
Social media continues to generate headlines exclaiming its growth and business relevance. While I cannot, have not, and will never argue it is not growing at a fast clip, its business relevance has always been in question. However, recent events...
Internet Marketing State of the Union (con't)
Before I begin, I need to note that Matthew Sharp has been nominated for Channel Manager of the year. Many of you know Sharpie and how well deserves the nomination and the win. Today is the last day to vote....
Asparagus Aspirations
I really enjoy Thai food and I make a decent chicken with green curry, but Friday, we had Spicy Thai Noodles and Beef. For more of a well rounded dish I added haricot verts and peas, delicious. Saturday was beer...
Plugging Social Media for SMBs
Social media has helped revolutionize the way people connect in unforeseeable ways. 10-15 years ago archaic chat boxes peppered AOL accounts as users began interacting with unknown counterparts in the online space. Today, users utilize their phones, laptops, or...
SEO, SEM, Social Media sells IP
It has been at least a year since I discussed the need to expand your marketing efforts to include more on line elements. Most of the Broadvox VARs are SMBs and have few, if any, resources to expand their...
The Right to Bear IP
While I have spent the week thinking about the direction of broadband for the US, I have also observed what is happening in other parts of the world. The growth of broadband and Internet access is indeed driving many...
