David Byrd : Byrd's Eye View
David Byrd
Chief Marketing Officer for ANPI

channel manager tag

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Channel Manager Qualities II

Continuing with Wednesday's message, a good channel manager should be... Trainer: Selling another's company's product is not easy. It requires the VAR to represent another company's product as if their own. This requires a thorough understanding of the product...

Channel Manager Qualities

Most of us have an immediate reaction to what makes a good channel program. I often see columns stating the top ten elements or criteria for selecting or participating in a channel program. Some of these are not debatable....
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