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July 2010

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Rethinking Do Not Call

July 16, 2010

Do Not Call (DNC) regulations are like pollution, workplace safety, and driving rules. Unless the penalties are tough and are imposed swiftly they will be flouted because there is considerable selfish personal gain by doing so.

Yet I'm beginning to wonder with DNC whether a different approach is needed for calls, e-mails and direct mail. 

For DNC (and CAN-SPAM) is opt-out i.e we "you are in charge, we have to go out of our way tell you not to bug us" whereas today's consumer and public ethos is opt-in i.e. "we are in charge, you have to go out of your way to ask our permission to contact us." 

People i.e.

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