Canadian Call Center Strategies

A recent article posted by CBC news, recognizing the danger in the devalued U.S. dollar to the Canadian call center market, has postulated that the Canadian call center industry needs to refocus itself and concentrate on high-value customer care (financial services) rather than business that concentrates on low-value transactions.

"Economists are warning that global competition, the high value of the Canadian dollar and the tight labour market are reshaping the future of the call centre business, especially in the Maritimes. David Campbell, an independent economic consultant in Moncton, N.B., says New Brunswick should take a page from Nova Scotia's business plan and put more emphasis on attracting financial service and hedge fund centres, which pay bigger salaries."

TES
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