Does Nyah-Nyah Marketing Really Work?

I have to wonder whether this kind of marketing message really helps:

Salesforce.com Leads On-Demand Market with Nearly Eight Times as Many Subscribers as Siebel CRM OnDemand

In fact, I almost wonder whether it could backfire. I already know the Salesforce.com brand name pretty well, but this announcement has just reminded me that Siebel is in the on-demand space as well.

Al Bredenberg

The opinions and views expressed in comments, blogs, etc. are those of the authors alone and not necessarily those of TMC, TMCnet, or its editors. TMCnet reserves the right to edit, delete, or otherwise make changes to the content that appears on these pages at its own discretion and as it deems necessary.
February 9, 2005 4:51 PM | 0 Comments

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