Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Call Center CRM

Cracking Down On Dumb Telemarketing Tricks

March 31, 2010

If one thinks that the rise of e-mail and the ease of spam has drawn all the mutts, skels and bottom-feeding marketers and clients from telemarketing, think again. The trick du jour is spoofing phone numbers to make CallerID-savvy consumers and businesses think the callers are not telemarketers or are from other and reputable companies so that they will pick up the lines.

CorpComm/PR Not Contact Centers For Managing Social Media

March 18, 2010

One of the key issues that are emerging with the rise of social media as a customer interaction tool is who should track, analyze and respond to what is being said on these sites. A strong argument can be made is that it should be corporate communications/public relations either in-house or outside agencies rather than contact centers.

How To Get Buy-In For Telework? Offer It To Managers

March 11, 2010

If a firm hires the right people both employees and supervisors, set expectations, track performance, get ahold of staff when they are not meeting the standards to point them in the right direction and follow then what difference does it make where they are? A word or two has just as much meaning if written in a text or uttered in a call as it does when the accompanying breaths can be felt on your neck. And they can be delivered at much less cost compared with housing everyone in the same room.

Not Serving Obnoxious Customers

February 10, 2010

Companies like Tim Horton's, where employees interact with customers face-to-face make it clear to the clientele that these enterprises have the right to refuse service and as the Canadian coffee giant demonstrated will make this stick. Perhaps contact centers need a similar approach and language printed on bills and posted on web sites. Give the scum 'three strikes and you're out'. Perhaps institute a trigger of two objectionable calls for supervisors to make outbound inquiries to the dear persons to see "what's their problem?"

Hope For Haiti Telethon Results

January 26, 2010

The Hope for Haiti telethon was a success. The Los Angeles Times reported that more than 83 million people tuned in Friday night with an average audience of more than 24 million viewers, leading to at least $61 million in to help survivors of the Jan. 12 earthquake.

Tune In, Call in (And Donate), 'Hope for Haiti Now' Tonight 8pm

January 22, 2010

Here's an important way to help relieve the distress and suffering of the Haitian people from the recent earthquakes, The "Hope for Haiti Now: A Global Benefit for Earthquake Relief" telethon to aid the victims will air tonight at Friday, January 22, 2010 at 8:00 p.m. ET/PT. Helping to make the telethon a success is TeleTech. It will be providing technical infrastructure and 5,000 employees from around the globe to take calls from telethon viewers who wish to make donations to support the people of Haiti.

The warnings of (and responses to) Haiti

January 15, 2010

The almost incomprehensible destruction and loss of life and immense suffering from the earthquake that struck Haiti--alas another disaster amidst the economic and political turmoil that for decades if not centuries that have ravaged the people of this nation--also serves as a warning for companies in their site selection decisions: wherever they locate. The message is this: if you want your contact centers and other back offices to survive disasters in locations whether offshore, nearshore, or onshore then be prepared accordingly because the chances are increasingly excellent that no one else i.e. governments will protect you beforehand, during, or afterward. IOW you're on your own. To change and correct that last situation is--where politically feasible--up to you: to make sure that the authorities are doing their jobs in protecting your firm, staff, and their families.

9-1-1 Operators' Jobs Secure With New Car Infotainment Systems

January 7, 2010

The tough, dedicated professionals who staff the 9-1-1 contact centers, and those equally stressed pros who handle claims calls for health insurers who have been worried that the distracted driving laws being rolled out in the U.S. and Canada will result in fewer calls--and possible layoffs--can breathe easy. That's because the automotive and tech geniuses have managed to come up with exciting new ways for motorists to maim and kill themselves and others that should compensate for the fewer injuries and deaths resulting from the new regulations.

My Top Trends For 2010

December 31, 2009

This is the time of year for predictions and trends forecasting in the coming year, so before the famous lit bill drops in New York City's Times Square I'll offer a few of mine for 2010 and beyond:

Can Social Media Influence Sales? Just Ask Simon Cowell

December 21, 2009

If there is ever a demonstration that social media can make or break a product--and why enterprises should wrap tools and training with CRM strategies to effectively tap this new channel via their contact centers as presents to themselves-- then a recent U.K. Facebook-organized campaign to deny the debut single from the recent winner of Simon Cowell's X Factor reality show the hallowed position of Britain's top Christmas pop song should be it...And that's the lesson with social media. If individuals can topple the best efforts of an industry giant like him--with the lovely touch of beating the musical equivalent of saccharine with Semtex--imagine what those who believe or dislike other products and firms can do if they can gain support for their campaigns via the social channel.
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