Call Centers Prefer Unified Solutions

| Contact Center/CRM Views and Analysis

Call Centers Prefer Unified Solutions

Recently released research by Purdue University's BenchmarkPortal has revealed that call centers tend to prefer "all-in-one" contact center solutions that serve all (or most) of a call center's needs rather than a mix of point solutions from different vendors.

Integration was identified as the most critical condition behind this preference: all-in-one systems were preferred over point solutions based on their ability to support additional applications with virtually no modification or integration issues, and for their ability to "lower administrative costs by reducing support staff by a full 25 percent."

“Our findings show that, in general, all-in-one communications systems contain the same core ‘best-of-breed’ applications required by contact centers as their multi-point counterparts, and that they come with the advantages of fewer interfaces, lower support requirements, simplified management, and easier access to performance data across applications,” said BenchmarkPortal research analyst, Bruce Belfiore.

Another interesting result of the Benchmark Portal survey was that the three applications call centers are most likely to implement over the next year are post call surveys, Web chat and multimedia queuing.

To read more in-depth about the survey, visit www.benchmarkportal.com.

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