According to holiday numbers for 2006/2007 (not this previous holiday season) released by the National Retail Federation, brick and mortar holiday retail growth was just three percent. Online sales, however, grew 19 percent.
According to researchers the e-tailing group, which recently released its 10th Annual Mystery Shopping Study and measured over 200 metrics on 100 consumer e-commerce sites in the fourth quarter of 2007, there has been both an increased presence and better execution of features that either deliver a richer, more robust experience and technologies that enable faster, more efficient shopping.
As more and more people who have never lived before the Internet age become consumers with good disposable income, shoppers' expectations for sterling online shopping experience is going to rise. This means well-designed Web sites with Web 2.0 technologies are a MUST, as is multichannel customer service that makes shoppers think, "Wow."
Are you ready?