The DMA (Direct Marketing Association) this week announced publication of its newest title, "The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US." The book was written to provide readers with comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy. It's a helpful read for companies looking to position their products, develop product marketing strategies and allocate budgets.

For more info, visit www.the-dma.org/bookstore.

TES