Reverse Telemarketing

| Contact Center/CRM Views and Analysis

Reverse Telemarketing

Here's an interesting article from Bob Sullivan's blog on MSNBC today about a practice loosely termed "reversed telemarketing." Indian telemarketers call stone-cold leads (years-old responses to spam) with the hopes of catching a few "live" ones. They then transfer any live leads to, in this case, mortgage brokers in the U.S., who pay per live, transferred lead.

Read the full blog entry at:


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