Customer Service E-mail as a Marketing Tool
Just wanted to call your attention to an article on TMCnet by our E-Mail Communications columnists Marilynne Rudick and Leslie O'Flanahan:
It never ceases to amaze me that, with e-commerce 10 years old, companies still do an incredibly poor job of email customer service. Marilynne and Leslie make an additional point: In an environment where it's getting harder to get people to respond to email promotions, companies need to work extra hard to communicate well with those who actually want to hear from them.
AB -- 2/18/05
Related Tags: customer service, service, customer
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