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Feeling The Love From Offshore Outsourcing

February 19, 2008
Here's a piece on TMCnet today that takes a look at the pitfalls, both obvious and hidden, of offshore outsourcing and how to overcome them. First, it's important to identify the problems.

My favorite snipped from this article was that one company discovered that an agent at one of its foreign call centers was ending customer calls with, "I love you." He thought it was a great way to show customers he cared. Sometimes...agents can care a little TOO MUCH.

The best way to make offshore outsourcing work for you is to get a better handle on training. Studies show that even if a foreign call center agent has a heavy accent, if he or she handles the call the way a North American customer expects (use the right words, strike the right tone and effect good results), accents are immediately forgiven.

And your customer will know you love them without you have to tell them, which...let's face a tad creepy.


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