Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Coming of the Mobile Advertising Age

Many of you probably know about the yearly Internet Trends report that comes out from Mary Meeker.  There is always a lot...

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Procera Helps Carriers Shape Even Encrypted Traffic

One of the biggest challenges for network operators is certainly dealing with the growth of network traffic in a margin-compression environment. Video...

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MultiTech Intros New 4G-LTE Cat 1 and LoRa Solutions

For anyone who worked with PCs during the 1980s they remember MultiTech as a major player in the world of modems. In...

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Cybersecurity and the Terrible, Horrible, No Good, Very Bad Week

There are perhaps four major cybersecurity incidents in my mind which are world-changing. The first is the OPM data breach which allowed...

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Value-Added Services in the VoLTE World - Enterprises

From an enterprise value-added services perspective, voice conferencing could be a good one.  Enterprises still need to host conferences, so conferences that...

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Value-Added Services in the VoLTE World - Leveraging the Device

Looking at the subscriber from a different perspective, that is, one who is going to use the mobile device as an on-ramp...

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Value-Added Services in the VoLTE World - RCS

Mobile Value-Added Services (VAS) has historically meant any kind of service beyond voice where the service provider could charge an additional fee....

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TMCnet's Call Center Credentials

January 15, 2008

What is Quantcast? It's essentially a team of Web analytics experts who work to help companies understand their U.S.-based Web audiences for the purpose of marketing and advertising. Why is this important? Because a Quantcast study has revealed that when it comes to call center content, TMCnet not only reaches more call center prospects than any other site, but has 23 times more reach than the next 10 call center sites combined.

Power of Direct Marketing

January 15, 2008

Teleperformance USA Renews First Client

January 11, 2008

Online Bill Payment

January 8, 2008

I pay most of my bills online. It's convenient, fast and saves a stamp. I'm pleased that many companies finally started seeing the light in that online bill payment benefits them. Up until very recently, many companies fixed a surcharge on online bill payments/electronic funds transfer (EFT).

Companies Expect IT Projects To Fail

January 3, 2008

The Hispanic Marketplace

January 2, 2008

According to a new study called Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior commissioned by the DMA (Direct Marketing Association), the U.S. has the fifth-largest Spanish speaking population in the world.

The report also highlights some interesting facts about this potential market:
  • Major cities in the Southern U.S. have seen the most dramatic Hispanic population growth;
  • Over one-third of Hispanic households earn over $50,000 per year; and
  • Hispanic-American's purchasing power currently exceeds $700 billion and is expected to reach $1 trillion by 2008.
It's starting to become apparent that if you (as a call center) are not catering to your Spanish-speaking customers just as well as you are catering to your English-speaking customers (and keep in mind the two populaces may have different needs and preferences), you are killing a great deal of sales potential for your organization.

You can find out more about the new report at www.the-dma.org/bookstore

TES






Bad Spam

October 31, 2007

Vonage V. Verizon

October 26, 2007

Fed Do Not Call List Upheld

October 23, 2007

The Federal Trade Commission today announced its decision to keep the five-year-old federal do-not-call registry intact. When the Registry was created, the FTC had originally adopted a five-year re-registration mechanism before essentially "starting over," requiring people who had been on the list (now 145 million numbers) to re-register to ensure that the list is up to date.

The decision was made today to retain the list as is.

According to the FTC, "The Registry has been implemented successfully for five years and has included a scrubbing program that has removed disconnected and reassigned numbers each month. Finally, “[T]he Registry has enjoyed unprecedented popularity and helped enhance the privacy of the American public in a tangible way.”

You can read the full release here on the FTC's Web site: http://www.ftc.gov/opa/2007/10/dnctestimony.shtm

TES







Find Me, Follow Me

October 19, 2007

I recently needed my chimney cleaned. It had been a while, and I'm one of those people who forever worry about chimney fires. I'd never had it done in this house before, so I did a Google search for chimney sweeps in my town. I found five names.
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