Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Sorry Apple, This is Really Samsung's Month

I find if you write about Android or Apple, you are often a target for people who will flame you on social...

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Rich Tehrani Thoughts From California

I've been on the road in Vegas and California over the past ten days or so. Here are my thoughts. The Venetian...

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GENBAND Kandy Goes Public at Ruby Skye

Last night, GENBAND hosted a gala premiere at Ruby Skye in San Francisco for its official Kandy launch - the transitional solution...

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Peter's View: The Channel Ecosystem

I read CRAIG'S VIEW: THE NEW CHANNEL ECOSYSTEM by Craig Schlagbaum, channel chief at Comcast. My response was too long for...

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2 Ways to Maximize Your Vendor Relationship

As channel partners, we get hammered all the time to sell vendor's stuff - even if it is unreasonable or doesn't...

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The Changing Definition of the Diameter Signaling Controller and Diameter Routing Agent (DRA)

Next week, I will be speaking at the Signaling Focus Day of LTE Asia.  The signaling focus day obviously will have...

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The Cat Video Index: A Simple View of Data Costs

By: Andy Porter, Product Manager in the Payment, Policy and Charging department at Alcatel-Lucent

The Economist has its famous Big Mac index for comparing buying power across countries. But I wanted an index that focuses on the cost of mobile data usage. That meant I had to find a data-charging equivalent of the Big Mac. I needed an item that crosses cultural boundaries, is universally understood and is available worldwide.

I considered many possibilities. But the answer arrived when I saw my daughter laughing at a video of a cat playing a piano. Obviously, the mobile data equivalent of the Big Mac is the YouTube video. It’s a universally available service that is easily measured in quantitative terms, making it ideal for comparing mobile data costs.

In honor of my daughter, I chose the classic “piano-playing cat” as the baseline video. And by the way, this cat video has been viewed over 34 million times, proving its suitability as a baseline.

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Led Zeppelin Ring Tones

October 15, 2007

Disney Customer Service

October 12, 2007

There's an article on MSNBC today about airports turning to Disney for tips on customer service:
http://www.msnbc.msn.com/id/21225028/

It's worth the read. If you've ever been to a Disney park and you know a thing or two about customer service, you're likely to observe that nobody does it better than Disney. Crowd control and queue management have been turned into art forms by Disney, and the company also does very well with one-on-one customer service.

I once personally observed a customer service miracle at Disneyworld: my then three-year-old niece was eating a Mickey-shaped ice cream off a stick. It was a hot day, and as ice creams do in hot weather, the ice cream fell off the stick, dropping onto the pavement.




Tech-themed Baby Clothes

October 10, 2007

Nobel Prize for Nanotech Computing

October 9, 2007

Buyer's Guides

October 4, 2007

Spam Headlines

October 2, 2007

I normally don't even register the spam anymore, I just delete it in large blocks. But every once in a while, a headline makes it through my pre-coffee subconscious. (And let's face it, my subconscious is the only part working before coffee).

Yesterday, for some inexplicable reason, every other spam I received was something about yachts. Buy yachts, sell yachts, check out this yacht, do you want a yacht?

It's Beginning To Sound Like E-commerce Christmas

October 1, 2007

I'm always amazed at how early Christmas decorations start showing up in retail stores. All I can say is, I'm glad for Halloween.

Why?

Halloween, being a huge merchandising opportunity (candy, costumes, decorations, plastic skulls made in China, cheap fog machines, compilation CDs of spooky music, fake plastic tombstones, etc.), does us a favor. It "holds back" the Christmas merchandising until, at the very least, November 1st.



How Not To Do Customer Retention

September 25, 2007

This is one of those customer service stories that make you want to bang your head into the wall.

Last year, I stopped using my regular small-town oil company because the fixed price they were offering was a lot higher than what other companies were offering. I would have liked to remain loyal to them, but the cost difference was just too great to ignore. They had bought all their oil in bulk just before prices dropped and, though I felt sorry for them, decided that my budget came before my customer loyalty. I ran with another company.

Low Call Center Expectations

September 24, 2007

I paid my credit card bill late last month.

I had a million excuses. The plumbing was on the fritz, my water heater had exploded, I didn't check my e-mail, I forgot to write the due date on my calendar, the planets weren't in alignment and my tux didn't come back from the cleaners. All things said and done, it just slipped my mind until the day after it was due.

That said, I was mighty irked when a $30 late charge showed up on my bill. I was indignant.



Biz IT Pro Delivers CRM Solution for QRPS

August 31, 2007

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