Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Country Music and Wi-Fi Offload

This past Sunday night I attended the 50th annual Academy of Country Music (ACM) awards, hosted at the AT&T Stadium outside...

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Why Aren't You My Customer?

COMPTEL had a sales training session for attendees with Stephen Schiffman. Schiffman has written 50+ books in his 35 year career...

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How Imagine Communications is Bringing Video Distribution to the cloud and Beyond

At the end of 2014 I declared Imagine Communications one of the companies to watch in 2015, specifically stating: The video industry...

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The Race to Gigabit is About Business

The cable companies racing to Gigabit networks isn't about delivering ultra-fast broadband to consumers. The Gigabit announcements get them good PR...

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Four Ways Cable Operators Can Boost the Customer Experience

By Mae Kowalke, TMCnet Contributor

The customer experience has always mattered, but its importance has grown in recent years. This has been driven by increased global competition, including the almost instant availability of alternations, and the rising expectations by fickle and informed consumer. Yet, cable operators have a long way to travel if they want to deliver the customer experience (CX) that consumers demand.

The Temkin Group’s Q3 2014 survey of 10,000 US consumers’ opinions about goods and services registered the lowest ranking average Net Promoter Score (NPS) for pay TV providers, a telling statistic. Internet service providers did almost as poorly, coming in only one position higher.

“As technology innovations drive shifts in consumer behavior and open new service opportunities, operators must start eliminating pain points,” stressed Alcatel-Lucent’s Nicholas Cadwgan in a recent TechZine article, Cable MSOs transform the customer experience. “This includes any obstacles that will impede their ability to launch and provide adequate care and quality assurance for those services.”

Cadwgan lays out four customer experience management (CEM) areas that cable operators should focus on.

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HP Can't Compete in Public Cloud as Amazon Machine Learning Launches

There are long-term trends in technology we all know are happening. Computers will get more powerful. More devices will be connected. Finally,...

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Biz IT Pro Delivers CRM Solution for QRPS

August 31, 2007

"Top 10 In The World" Spammer Arrested

May 31, 2007


You've probably never heard of 27-year-old Seattle-based Robert Alan Soloway.

But he knows you.

He has helped legions of people try to sell you Viagra, miracle weight loss cures, hair regrowing serum, vitamins and Canadian drugs. He's helped people inform you that you won the lottery in countries you've never visited He's the enabler who lets people pretending they are your bank contact you because they just happened to forget your account number and need you to remind them. Oh...and your PIN and your mother's maiden name, while you're at it.




Offshore Threat Exaggeration

May 17, 2007

Interactive Intelligence Q1 Financials

May 1, 2007

Women In The Blogosphere

April 30, 2007

SugarCRM Announces Developer Conference

April 24, 2007

Pioneering IP Contact Centers

April 12, 2007

Disconnect From Customer Reality

April 4, 2007

I'm editing a contributed feature from Witness Systems for the May issue and ran across this tidbit of information that shocked even me:

"Global consultancy Bain & Company asked 362 companies whether they believed they had delivered a “superior experience” to their customers. Eighty percent of the companies said that they had indeed done so. Bain then asked the customers of these companies if they felt they’d received superior service. Only eight percent agreed that they had."

If the old phrase "delusions of adequacy" can be invoked here, it seems to apply in breathtaking amounts, to b-to-c company executives and management.



Dreaming Of Headsets

March 29, 2007

Vonage Injunction

March 23, 2007

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