Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Why E-Mail Sucks and How to Make it Smarter

Many of us live in email. I get hundreds per day and I need almost every message. I am also a source...

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The Contact Center's Seemingly Oxymoronic Play: How to Decrease Costs Yet Improve Customer Service

I was recently asked to talk to some of our many contact center customers about the new contact center trends.  It...

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The New Facet of Customer Experience Management - Field Service 2.0

By: Rhodo Odysseos, Product/Solution Marketing, Alcatel-Lucent, and Jess Verbruggen, Motive Integrated Marketing Assistant, Alcatel-Lucent

Traditionally, communications service providers (CSPs) have treated the field service aspect of their organization as a cost center. Field technicians engaged in maintenance activities were simply a part of the cost of doing business.  More recently, the communications industry in general and the field service arena in particular, has been disrupted by immense changes in the customer profile, service expectations, and behaviors.

Field service is often the only face of the company that a customer will ever see, so it’s not a surprise that CSPs are striving to make a positive impact on customers in this realm. Achieving full potential in field service saves CSPs a lot of time and money. Productivity and efficiency reviews targeted at field service operations, done correctly, can reinforce other areas of the business by increasing customer satisfaction and improving safety and quality. 

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Amazon Fire Phone Should be a Laptop

I’ve written a lot of headlines in my life but this one is among the oddest. Why on earth does a phone...

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Apple Pay Vs. Google Wallet

Replacing credit cards can likely only be done if the new system is dead-easy to use and it moreover has to be...

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Signaling Offers Great Differentiation for Mobile Value-Added Service Offerings

We’ve all heard that some Value Added Services (VAS) revenue such as Short Message Service (SMS) are starting to decline in...

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Birdstep Improves Wireless User Experience, Reduces Churn

A smartphone user can get tripped up easily when in motion as today’s smartphones look for WiFi networks to connect to and...

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New Facilities For Convergys

January 25, 2007

Entellium Honored By Frost & Sullivan

January 24, 2007

Targus Expects Strong Growth For 2007

January 22, 2007

TARGUSinfo, which provides both lists and what it calls on-demand lead verification, today issued a release that the company "anticipates another year of 'meteoric gains' for the affiliate marketing industry and is poised to help these companies with a solution that scales easily with their explosive growth."

Why?

Overall Internet advertising is expected to grow by 13.4 percent in 2007, according to the Interactive Advertising Bureau, and affiliate marketing – the generation of sales and leads through advertising on others’ sites – is positioned to take on an even larger role within the expansion of the overall advertising market.

“I think we can expect another year of meteoric gains for affiliate marketing,” says Shawn Collins, the co-founder of the Affiliate Summit and one of the industry’s foremost experts. Collins also notes that 2005-06 holiday spending growth was 26 percent, and he expects affiliate programs to also increase with this uptick.

“The biggest challenge in the coming year for affiliate marketing is for the positive forces in the industry to dispose of the garbage in the space, including using better lead verification from the likes of TARGUSinfo,” Collins says.




Teleperformance Makes German Acquisition

January 19, 2007

Teleperformance SA and United Internet AG have signed a share purchase agreement relating to the acquisition by Teleperformance of 100 percent of the shares of twenty4help Knowledge Service AG, a European provider of technical support and help desk services.

twenty4help is the current European leading company in technical support and help desk with a consolidated turnover of more than 100 million euros. The company operates in European countries such as Germany, the Netherlands, the UK, Sweden, Spain, Poland and the Czech Republic and offers technical support in 22 languages.

At the closing date, the acquisition will be paid in cash by Teleperformance for a consideration of approx 85 million euros. According to Teleperformance, the operation is the first step of its 2007 external growth plan.

Web Site Security

January 18, 2007

Anyone ever had this happen before? This is new to me.

At lunchtime, I visited Citibank's Citicards Web site to check my balance and see if my Vonage and NetFlix charges were posted yet, so I can pay my card balance off.

The moment I arrived on Citicard's Web site, however, Firefox (my browser) popped a message on me that it had been reported that the site was being hijacked by fraudsters, and warned me not to enter any personal information (user name and password) onto the site, because it could be used by criminals. I retried three times and received the same message each time before I gave up. This afternoon, the message was gone and I was able to successfully log in to my account.

I'm not sure if the problem was truly with the CitiCard site, or whether it was Firefox being overzealous.





New GM for Onyx

January 17, 2007

Mercado Improves E-Commerce

January 16, 2007

E-merchandising company Mercado today announced the launch of Mercado 4.0 – a solution the company is positioning as a "new generation of intelligent e-Commerce." According to the company, version 4.0 combines the best site search and navigation technologies with sophisticated merchandising and actionable reporting. It can provides e-commerce merchandising managers with the knowledge, tools and control that they need to immediately obtain maximum return on their online retail site.


Merchandising managers can deploy auto-ranking formulas that self optimize product ranking according to dynamic metrics such as inventory levels, conversion rates and product freshness. Mercado 4.0 automates the process of aggregating and analyzing data and affecting changes to e-commerce site behavior, helping save time and ensuring information is acted on according to a company’s formulas and merchandising campaigns.

Technology's Watchful Eye

January 16, 2007

Executive Pay Lunacy

January 3, 2007

Did you read about the resignation of Home Depot's CEO, Robert Nardelli today? It appears that activist shareholders are being pesky and want to know why Home Depot sends all its profits home in ridiculous levels of executive pay while stock prices are flagging. So...to quell those ludicrous executive pay accusations, the company is letting Nardelli walk with essentially $210 million dollars. The New York Times reports that, "Under an agreement with the company, Mr. Nardelli will receive a severance payment of about $210 million, an amount that includes cash, the acceleration of unvested stock awards and options, bonus payments and incentive awards and various benefit programs.

Canadians Buying Online Less Than Americans

December 22, 2006

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