Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

The Changing Definition of the Diameter Signaling Controller and Diameter Routing Agent (DRA)

Next week, I will be speaking at the Signaling Focus Day of LTE Asia.  The signaling focus day obviously will have...

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The Cat Video Index: A Simple View of Data Costs

By: Andy Porter, Product Manager in the Payment, Policy and Charging department at Alcatel-Lucent

The Economist has its famous Big Mac index for comparing buying power across countries. But I wanted an index that focuses on the cost of mobile data usage. That meant I had to find a data-charging equivalent of the Big Mac. I needed an item that crosses cultural boundaries, is universally understood and is available worldwide.

I considered many possibilities. But the answer arrived when I saw my daughter laughing at a video of a cat playing a piano. Obviously, the mobile data equivalent of the Big Mac is the YouTube video. It’s a universally available service that is easily measured in quantitative terms, making it ideal for comparing mobile data costs.

In honor of my daughter, I chose the classic “piano-playing cat” as the baseline video. And by the way, this cat video has been viewed over 34 million times, proving its suitability as a baseline.

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THE SECRET VALUE OF VoLTE - WHAT'S IN IT FOR CONSUMERS

By: Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

Today’s consumers want faster mobile broadband, and lots of it. That’s the dominant fact shaping Mobile Service Providers’ competitive strategies. So let’s look at what you can offer these valuable subscribers with voice over LTE (VoLTE).

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California Lawmakers Plunge Some Transactions into 3rd World

California has come up with a law that hurts the very people it says it is protecting by making it difficult to...

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Globys Uses the Power of Social to Boost Carrier Sales

You may recall a commercial for Faberge Organic shampoo from decades back where the person using the shampoo said when you...

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The Expo News Update

Datapipe, a global managed IT provider, acquired Layered Tech to add to its US federal government business. Layered Tech adds security...

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Practical and Smart IMS

Last week, I wrote about the drivers behind the recent increase in IP multimedia system (IMS) deployments. As communication service providers...

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Google Goes To Space

December 20, 2006

It seems that Google would like to do for space what it has done for maps. Who does a company turn to as a partner when it wants to make all manner of space information available to the general public? NASA, of course.

The Financial Times (and many other media outlets) have reported that, "Nasa’s Ames Research Center in Silicon Valley on Monday announced a “Space Act Agreement” with Google that would include collaboration on large-scale data management and massively distributed computing as well as focusing on making the most useful of Nasa’s information available over the Internet."

What kind of information would be available? Only the coolest stuff in the world (said she, a life-long science fiction geek).



Accent Reduction

November 28, 2006

Reverse Telemarketing

November 21, 2006

Paper Customer Service

November 17, 2006

Here's an interesting response I received to my November "Last Call" column, which can be read here: http://www.tmcnet.com/call-center/1106/cis-last-call-1106.htm.

#1 fan here.  You really got wound up on this Nov. issue's Last Call.  Whew.  I can't disagree with you. 

One Percent Porn

November 15, 2006

A U.S. government-commissioned study had claimed to have discovered that, based on search engine indexing, the Internet is comprised of one percent porn. As the conventional wisdom is that the Internet is 99 percent junk and one percent useful content (news sites, TMCnet, newspapers, retail Web sites, scholarly research, etc.) what's the other 98 percent of drivel? Teenagers' MySpace pages?

3,000 Miles From Your Burger

November 14, 2006

Phishing Is Phlourishing

November 9, 2006

Jet-lagged Mice

November 7, 2006

Hubble Reprieved

October 31, 2006

Burger King Parody

October 26, 2006

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