Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

SmartPhoneMan and His Interaction with Media Servers on St. Patrick's Day

Last week we made it about halfway through SmartPhoneMan’s day.  Let’s finish his day.  Right now, he’s in a rush to...

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Verizon Invites the Channel Once More

Jon Arnold wrote up a good review of Verizon's Broad Cloud offering (VCE). One glaring problem is that it targets in...

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Media Servers and St. Patrick's Day

Last week I wrote about the important role media servers play in the network.  Today is St. Patrick’s Day and let’s...

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What Can You Learn from Target?

I was reading a couple of articles about Target. The retailer has not been doing well lately, including closing all Canada...

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Media Servers Will Play an Increasingly Important Role for Telco Apps

Media servers play an important role in enabling many of the real-time communications applications many of us use every day.  When...

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How a "Wi-Fi first" strategy benefits EMEA MSOs

By: Steve Davidson, European Marketing Director for Cable, Alcatel-Lucent

From original Alcatel-Lucent TechZine posting

A Wi-Fi first strategy can help multi-system operators (MSOs) remain competitive in the evolving marketplace.  Wi-Fi enabled devices default to using the cable operator’s Wi-Fi network for voice, and cellular equipped devices can switch to cellular when out of Wi-Fi range.

Although nuances in the business drivers for adopting such a strategy vary by region globally, this model turns the traditional cellular voice paradigm on its head.

Just like other communications or media industries, MSOs face a dynamic and extremely competitive market. As a result, in EMEA, they have evolved their end-user offerings to embrace market-leading fixed high speed internet access, Wi-Fi connectivity, and bundled mobile cellular services using mobile virtual network operator (MVNO) partnerships.

As the pace of change continues to accelerate, subscribers have made a widespread move to Wi-Fi enabled smartphones and tablets. A European commission study stated that 71% of all EU wireless data traffic in 2012 was delivered to smartphones and tablets using Wi-Fi. This is expected to rise to 78% by 2016.

European MSOs have already invested in Wi-Fi and offer data connectivity services in and out of the home. This not only is a customer retention strategy, but also lets MSOs build out further value added services (VAS) and can reduce data costs of their MVNO agreements.  So if we now contemplate the delivery of voice to these Wi-Fi enabled devices, how do we get started?

Existing Mobility Assets

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Saving Customers

October 25, 2006

Mobile CRM

October 12, 2006

What's mobile CRM? Basically, any high-quality customer management you can perform while not nailed to your chair. The American workforce is increasingly mobile (and we have the devices to prove it!) If both your customers and your employees are mobile, your CRM had better be light on its feet, as well.

Join me next Tuesday (October 17th) at 2:00 pm EST for a Webinar entitled, "Increase Sales Productivity and Revenue with Mobile CRM." The event is sponsored by Sage Software.

RightNow Names President Of Field Operations

October 9, 2006

Calling All Teleservices Providers

October 6, 2006

Outsourcer Owes Back Pay

October 4, 2006

Witness Systems' blog

September 29, 2006

Yahoo! Slump

September 19, 2006

East Europe BPO

September 19, 2006

Create A Buyer's Guide Listing

September 18, 2006

Hail, Eris!

September 14, 2006

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