Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Why E-Mail Sucks and How to Make it Smarter

Many of us live in email. I get hundreds per day and I need almost every message. I am also a source...

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The Contact Center's Seemingly Oxymoronic Play: How to Decrease Costs Yet Improve Customer Service

I was recently asked to talk to some of our many contact center customers about the new contact center trends.  It...

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The New Facet of Customer Experience Management - Field Service 2.0

By: Rhodo Odysseos, Product/Solution Marketing, Alcatel-Lucent, and Jess Verbruggen, Motive Integrated Marketing Assistant, Alcatel-Lucent

Traditionally, communications service providers (CSPs) have treated the field service aspect of their organization as a cost center. Field technicians engaged in maintenance activities were simply a part of the cost of doing business.  More recently, the communications industry in general and the field service arena in particular, has been disrupted by immense changes in the customer profile, service expectations, and behaviors.

Field service is often the only face of the company that a customer will ever see, so it’s not a surprise that CSPs are striving to make a positive impact on customers in this realm. Achieving full potential in field service saves CSPs a lot of time and money. Productivity and efficiency reviews targeted at field service operations, done correctly, can reinforce other areas of the business by increasing customer satisfaction and improving safety and quality. 

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Amazon Fire Phone Should be a Laptop

I’ve written a lot of headlines in my life but this one is among the oddest. Why on earth does a phone...

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Apple Pay Vs. Google Wallet

Replacing credit cards can likely only be done if the new system is dead-easy to use and it moreover has to be...

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Signaling Offers Great Differentiation for Mobile Value-Added Service Offerings

We’ve all heard that some Value Added Services (VAS) revenue such as Short Message Service (SMS) are starting to decline in...

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Birdstep Improves Wireless User Experience, Reduces Churn

A smartphone user can get tripped up easily when in motion as today’s smartphones look for WiFi networks to connect to and...

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Credit Freezing

March 13, 2006

My article last week about the ability to "freeze" your credit with the credit agencies so no one can steal your identity has caused me to get a lot of mail. I'll reproduce one letter I have received already:

Tracey:  Read your article/letters re Credit Freeze.

Thought you might like to know:



Identity theft is the fastest growing crime in America, increasing 600 percent since the year 2000.

Mars Reconnaisance Orbiter

March 10, 2006

Outbound Provider: Last Call

March 9, 2006

Illiterate Spammers

March 9, 2006

Walmart Blogs Itself

March 7, 2006

Getting More Call Center For Less

March 6, 2006

Credit Freezing

February 28, 2006

I'm trying to put a "freeze" on my credit, as I'm allowed to do in Connecticut as of January 1st, thanks to a bill signed by Governor Jodi Rell. "Trying" is the operative word. Not only is there NO INFORMATION WHATSOEVER on the Web sites of the three main credit agencies regarding how to effect the freeze, these companies are very busy actively discouraging people from doing so. Of course they don't want you to freeze your credit...they want you to buy their credit monitoring services. Am I the only one who thinks that putting the three credit agencies in charge of this is like expecting the cat to guard the tuna for someone else without eating it?

Quit Sabotaging Your Customers

February 27, 2006

Calling All Outbound Solutions

February 24, 2006

Press Zero Anytime

February 21, 2006

You may have noticed, via its humorous commercials involving a little Woody Allen-like guy attempting to get through to his credit card company and setting his kitchen on fire, that Citibank's CitiCard credit card division is offering a powerful new incentive to switch credit card companies: When you call the company, you can press "0" at any time during the IVR spiel and be connected to a live operator.

So what's a great differentiating point among credit cards? It really tells you what kind of world we live in when a company offers "being able to talk to a human whenever you want" as a superior selling point, and the rest of us fully agree. Many of us would be happy to pay a few extra points in interest rates if it guarantees us frustration-free calls to our credit card companies.

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