Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Rich Tehrani Thoughts From California

I've been on the road in Vegas and California over the past ten days or so. Here are my thoughts. The Venetian...

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GENBAND Kandy Goes Public at Ruby Skye

Last night, GENBAND hosted a gala premiere at Ruby Skye in San Francisco for its official Kandy launch - the transitional solution...

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Peter's View: The Channel Ecosystem

I read CRAIG'S VIEW: THE NEW CHANNEL ECOSYSTEM by Craig Schlagbaum, channel chief at Comcast. My response was too long for...

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2 Ways to Maximize Your Vendor Relationship

As channel partners, we get hammered all the time to sell vendor's stuff - even if it is unreasonable or doesn't...

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The Changing Definition of the Diameter Signaling Controller and Diameter Routing Agent (DRA)

Next week, I will be speaking at the Signaling Focus Day of LTE Asia.  The signaling focus day obviously will have...

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The Cat Video Index: A Simple View of Data Costs

By: Andy Porter, Product Manager in the Payment, Policy and Charging department at Alcatel-Lucent

The Economist has its famous Big Mac index for comparing buying power across countries. But I wanted an index that focuses on the cost of mobile data usage. That meant I had to find a data-charging equivalent of the Big Mac. I needed an item that crosses cultural boundaries, is universally understood and is available worldwide.

I considered many possibilities. But the answer arrived when I saw my daughter laughing at a video of a cat playing a piano. Obviously, the mobile data equivalent of the Big Mac is the YouTube video. It’s a universally available service that is easily measured in quantitative terms, making it ideal for comparing mobile data costs.

In honor of my daughter, I chose the classic “piano-playing cat” as the baseline video. And by the way, this cat video has been viewed over 34 million times, proving its suitability as a baseline.

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THE SECRET VALUE OF VoLTE - WHAT'S IN IT FOR CONSUMERS

By: Ed Elkin, Director, IP Platforms Marketing, Alcatel-Lucent 

Today’s consumers want faster mobile broadband, and lots of it. That’s the dominant fact shaping Mobile Service Providers’ competitive strategies. So let’s look at what you can offer these valuable subscribers with voice over LTE (VoLTE).

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Credit Freezing

March 13, 2006

My article last week about the ability to "freeze" your credit with the credit agencies so no one can steal your identity has caused me to get a lot of mail. I'll reproduce one letter I have received already:

Tracey:  Read your article/letters re Credit Freeze.

Thought you might like to know:



Identity theft is the fastest growing crime in America, increasing 600 percent since the year 2000.

Mars Reconnaisance Orbiter

March 10, 2006

Outbound Provider: Last Call

March 9, 2006

Illiterate Spammers

March 9, 2006

Walmart Blogs Itself

March 7, 2006

Getting More Call Center For Less

March 6, 2006

Credit Freezing

February 28, 2006

I'm trying to put a "freeze" on my credit, as I'm allowed to do in Connecticut as of January 1st, thanks to a bill signed by Governor Jodi Rell. "Trying" is the operative word. Not only is there NO INFORMATION WHATSOEVER on the Web sites of the three main credit agencies regarding how to effect the freeze, these companies are very busy actively discouraging people from doing so. Of course they don't want you to freeze your credit...they want you to buy their credit monitoring services. Am I the only one who thinks that putting the three credit agencies in charge of this is like expecting the cat to guard the tuna for someone else without eating it?

Quit Sabotaging Your Customers

February 27, 2006

Calling All Outbound Solutions

February 24, 2006

Press Zero Anytime

February 21, 2006

You may have noticed, via its humorous commercials involving a little Woody Allen-like guy attempting to get through to his credit card company and setting his kitchen on fire, that Citibank's CitiCard credit card division is offering a powerful new incentive to switch credit card companies: When you call the company, you can press "0" at any time during the IVR spiel and be connected to a live operator.

So what's a great differentiating point among credit cards? It really tells you what kind of world we live in when a company offers "being able to talk to a human whenever you want" as a superior selling point, and the rest of us fully agree. Many of us would be happy to pay a few extra points in interest rates if it guarantees us frustration-free calls to our credit card companies.

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