Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

Why Pivot?

In business, a pivot is a strategy change (especially in Lean Startup processes). When you look at brick-and-mortar companies like RadioShack,...

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Thoughts on the Industry Right Now

All the forecasts: have any of them been accurate? Or is it just a way to sell reports? If it is,...

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Hosted PBX Sales Increasing

Blame some of it on the TDM-to-IP transition, but a lot of the reason that Hosted PBX sales are increasing is...

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Intel Buys Way into Tablets While $99 may be Microsoft Sweet Spot

Intel recently reported earnings and the takeaway is the company is going to focus more on Android and ramp up subsidies to...

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Why the Fax Isn't As Outdated As You Think

I wrote a blog about faxing a few months ago and got an overwhelming response. Got some comments via email and...

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Camera-Phone Opportunity Exists for Samsung

There exists an opportunity for a superior camera with 10x or greater zoom coupled with the traditional things we are used to...

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Tomorrow is Purchase Google Glass Day!

If you are a wearable tech fan, tomorrow is a big day as you will finally be able to (if you are...

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Credit Freezing

March 13, 2006

My article last week about the ability to "freeze" your credit with the credit agencies so no one can steal your identity has caused me to get a lot of mail. I'll reproduce one letter I have received already:

Tracey:  Read your article/letters re Credit Freeze.

Thought you might like to know:



Identity theft is the fastest growing crime in America, increasing 600 percent since the year 2000.

Mars Reconnaisance Orbiter

March 10, 2006

Outbound Provider: Last Call

March 9, 2006

Illiterate Spammers

March 9, 2006

Walmart Blogs Itself

March 7, 2006

Getting More Call Center For Less

March 6, 2006

Credit Freezing

February 28, 2006

I'm trying to put a "freeze" on my credit, as I'm allowed to do in Connecticut as of January 1st, thanks to a bill signed by Governor Jodi Rell. "Trying" is the operative word. Not only is there NO INFORMATION WHATSOEVER on the Web sites of the three main credit agencies regarding how to effect the freeze, these companies are very busy actively discouraging people from doing so. Of course they don't want you to freeze your credit...they want you to buy their credit monitoring services. Am I the only one who thinks that putting the three credit agencies in charge of this is like expecting the cat to guard the tuna for someone else without eating it?

Quit Sabotaging Your Customers

February 27, 2006

Calling All Outbound Solutions

February 24, 2006

Press Zero Anytime

February 21, 2006

You may have noticed, via its humorous commercials involving a little Woody Allen-like guy attempting to get through to his credit card company and setting his kitchen on fire, that Citibank's CitiCard credit card division is offering a powerful new incentive to switch credit card companies: When you call the company, you can press "0" at any time during the IVR spiel and be connected to a live operator.

So what's a great differentiating point among credit cards? It really tells you what kind of world we live in when a company offers "being able to talk to a human whenever you want" as a superior selling point, and the rest of us fully agree. Many of us would be happy to pay a few extra points in interest rates if it guarantees us frustration-free calls to our credit card companies.

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