Call Center CRM News Blog TMC

Power of Direct Marketing

January 15, 2008
The DMA (Direct Marketing Association) this week announced publication of its newest title, "The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US." The book was written to provide readers with comprehensive analyses and forecasts from the DMA/Global Insight economic model on the impact of direct marketing across all industries and sectors of the economy. It's a helpful read for companies looking to position their products, develop product marketing strategies and allocate budgets.

For more info, visit


Related Tags: , , , ,

Listed below are links to sites that reference Power of Direct Marketing:

Trackback Pings

TrackBack URL for Power of Direct Marketing:

Comments to Power of Direct Marketing

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)