Call Center CRM News Blog TMC

Reverse Telemarketing

November 21, 2006
Here's an interesting article from Bob Sullivan's blog on MSNBC today about a practice loosely termed "reversed telemarketing." Indian telemarketers call stone-cold leads (years-old responses to spam) with the hopes of catching a few "live" ones. They then transfer any live leads to, in this case, mortgage brokers in the U.S., who pay per live, transferred lead.

Read the full blog entry at:


Related Tags:

Listed below are links to sites that reference Reverse Telemarketing:

Trackback Pings

TrackBack URL for Reverse Telemarketing:

Comments to Reverse Telemarketing

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)