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The (Social) Customer Isn't Always Right
There appears to be a tendency with social media as a new and highly visible channel to overstock the value of the sentiments expressed in the posts and Tweets, that they do accurately represent the voice of customer and that the complaints are accurate and well-founded. And that those who made them must be supplicated to keep them as customers, lest they tell hundreds of others never to do business with one's company ever again.
These set of attitudes with social media reflect the cliché "the customer is always right."
Nonsense. Balderdash. Rot.
The "social customer"--like any other customer--is not always correct.
Who Needs Telemarketers? Pay People To Tweet and Post Instead
Here's a budding new and potentially more profitable and much less costly option to those hated (and in turn heavily regulated) cold-call telemarketing callspaying people to pitch goodies from their social networks i.e. Facebook, Twitter, etc.
