Loyalty program tag
2 result(s) displayed for Loyalty program (1 - 2 of 2):
More Reasons to Question Loyalty Programs
Loyalty in the social media age is only as good as what is being offered
Thinking Twice About Loyalty Programs
Developing customer loyalty through card/membership programs is a good idea, in theory and for the meantime in practice. Yet is this a short-term gig, about as effective cash/gifts/other goodies-based performance incentives, with the same inherent flaw?
If companies spent more time and resources on the latter--delivering rightpriced items and experiences--reinforced by quality customer care including easy-to-navigate web sites and IVR menus and well-trained and attentive contact center and in-person i.e. retail, ticket counter, checkin staff--at the right price than on gimmicks like the cards, cutting out the programs' expenses and profits to the middlepeople--they may amaze themselves in seeing how loyal customers can be.
