Marketing and Advertising tag
3 result(s) displayed for Marketing and Advertising (1 - 3 of 3):
More Reasons to Question Loyalty Programs
Loyalty in the social media age is only as good as what is being offered
CorpComm/PR Not Contact Centers For Managing Social Media
One of the key issues that are emerging with the rise of social media as a customer interaction tool is who should track, analyze and respond to what is being said on these sites.
A strong argument can be made is that it should be corporate communications/public relations either in-house or outside agencies rather than contact centers.
Another Social Networking Landmine: 'Kind' Reviews
My black journalist's heart loves contrarian stuff. And what is darker and more contrarian than this quite correct observation/report from Christopher Null's The Working Guy blog 'Why user reviews are worthless'.
This is one more IED in the social networking field that could blow customer service/marketing/ strategies up in enterprises' faces. It joins firms using social networking (including reviews) to plump their products and diss their competitors.
