customer reviews tag
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Another Social Networking Landmine: 'Kind' Reviews
My black journalist's heart loves contrarian stuff. And what is darker and more contrarian than this quite correct observation/report from Christopher Null's The Working Guy blog 'Why user reviews are worthless'.
This is one more IED in the social networking field that could blow customer service/marketing/ strategies up in enterprises' faces. It joins firms using social networking (including reviews) to plump their products and diss their competitors.
