Brendan Read : The Readerboard
Brendan Read
TMC
| Contact Center/CRM Views and Analysis

india tag

Drill down on india search:

4 result(s) displayed for india (1 - 4 of 4):

If The U.S. Is Finally Cheaper Than India, Don't Foul Up The Opportunity

Is the U.S. finally competitive with India for contact centers and IT? That's the spin on the word from BPO outsourcer Genpact. Company president and ceo Pramod Bhasin was reported in Hindu Business Line saying that his firm is doubling its U.S. workforce to 2,000 in the next two to three years to provide BPO, help desk and other services.

Automation Dooming Indian Outsourced Contact Center Jobs?

Well thanks to technologies such as electronic order entry, improved IVR, speech recognition but more importantly web self-service and more recently outbound notifications there is a growing realization that automation could doom many jobs, such as in contact centers, even in India, long the land of low-cost offshore outsourcing.Does this mean that offshoring will end? Well...no. As India's companies and employees become more expert and proficient with technology, expect them to develop and refine automated solutions...at less cost than their North American counterparts.

The Missed Lesson Of Outsourcing to India, and Ireland

One more company, this time Primus Telecommunications Canada is repatriating its customer care from an unnamed outsourcer in India back home. There is irony in this news. New Brunswick, and Ireland, helped begin the move to nearshore/offshore contact center operations from the U.S. and other countries like the U.K. by offering their communities as berths with plenty of willing, able, educated, and low-cost labor. Unfortunately, New Brunswick, and by extension much of Canada (and other countries) that sought out contact centers had missed the lesson of Ireland, and that is to aggressively capitalize on them as gateways to higher-value/higher-paid IT jobs, a lesson that India has learned well.

Offshoring and Homeshoring

There has been a lot of fanfare lately of contact center work being brought back to the U.S. from other countries, most notably India. Yet unless the additional demand is managed effectively, the result could be higher costs, less service, and more automation and fewer jobs. There will still be offshoring, though at lower levels because many firms are satisfied with its cost/quality equation. There will also be if fewer live agents because self-service cannot replace people where high thought and touch are needed; some of those individuals will be traditional centers mainly because some organizations don't want or see the need to change. Yet a growing percentage of agents will be at home, because there is no place like it to supply quality, cost-effective customer care and sales.
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