Outsourcing firms, especially those in the contact center space have to be that one-half-step ahead of their clientele, which tends to be fairly conservative, but which expects their suppliers to be on top of trends. This is a tail-perched-on-the-picket-fence situation because
outsourcing is a notoriously highly-competitive thin-margin business and outsourcers have little spare cash, which means technology investments must have strong and immediate ROIs, yet companies find the money for them to have the tools to meet clients' needs.
And that sharp point is about to become even more uncomfortable with the rise of social media.