The Hispanic Marketplace
January 2, 2008According to a new study called Reaching the US Hispanic Market: Consumer Attitudes and Buying Behavior commissioned by the DMA (Direct Marketing Association), the U.S. has the fifth-largest Spanish speaking population in the world.
The report also highlights some interesting facts about this potential market:
- Major cities in the Southern U.S. have seen the most dramatic Hispanic population growth;
- Over one-third of Hispanic households earn over $50,000 per year; and
- Hispanic-American's purchasing power currently exceeds $700 billion and is expected to reach $1 trillion by 2008.
You can find out more about the new report at www.the-dma.org/bookstore
Related Tags: Hispanic, hispanic, speaking
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