"The initiative has passed to application developers, and that's something the [service] providers now concede," said Turner, at the end of a far-reaching look back at the development of mobile data usage, and where the future lies.
Some key trends for the future as identified by Turner:
-- Apple's iPhone and its app store are the wave of the future everyone else will copy. "It's just an easier method of discovery and distribution," said Turner.
-- More and more smartphones will ship from multiple providers. "The iPhone has shown what is possible, and everyone's scrambling to provide a similar rich browsing experience," Turner said.
-- There won't be a PC-like consolidation of the mobile platform market anytime soon, due to the wide choice of devices, operating systems and presentation methods -- none of which has established a Windows-like superiority over any other. Turner said that at least three to five mobile formats -- iPhone, Android, BlackBerry, Nokia and perhaps one more -- should remain relevant enough for the near future to continue to attract developer attention.
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