David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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Marketing Insights for 2018 - The Engagement Economy

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The...

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IoT and Real-Time Communications Convergence (Part 1)

At first glance, it might seem oxymoronic that IoT and real-time communications would converge.  I mean, IoT is all about sensors...

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The Long Tail of Cybersecurity

The long-tail, a term coined to describe the ability for organizations to sell vast amounts of products in small quantities accurately describes...

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Five Insights for Successful Marketing in 2018

Some might think that it’s a little early to discuss marketing activity and priorities for 2018, but I believe now is...

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MVNO's Need Their Own Infrastructure To Differentiate

Mobile Virtual Network Operators (MVNOs) are increasingly investing in their own infrastructure. Why?  Because running on someone else’s mobile network and trying...

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Newfies-Dialer Founder Belaid on Voice Broadcasting, AI, Chatbots

Areski Belaid, Star2Billing CTO and founder, as well as Newfies-Dialer explains his company's services that can push a business and especially contact...

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VoIP and Coding Addicted OpenSIPs Founder Bogdan Iancu Insight

The most superb community builders are few and far between, and in the IP communications coding world, one of those few is...

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Marketing Insights for 2018 - The Engagement Economy

August 15, 2017

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the sales of advertised goods and services, not the original content.

Five Insights for Successful Marketing in 2018

August 8, 2017

Some might think that it’s a little early to discuss marketing activity and priorities for 2018, but I believe now is the appropriate time. September/October is usually when companies begin to evaluate marketing successes and failures for the current year prior to developing marketing plans and budgets for the subsequent year.  

While most marketing activities flow from one year to the next, there are five insights that could improve your planning and multiply your 2018 successes:

  1. Engagement – Marketing leadership needs to recognize the shift from investing in programs and activities that gain the attention of prospects and customers to having them actively engage the company.

Geofencing for B2B Marketing and Lead Generation

July 6, 2017

Geofencing has been proven effective for B2C, now there are strategies for B2B marketing and lead generation.

SD WAN: The Approaching Solution to Growing Network Traffic Demands

June 26, 2017

It Is not surprising that one of the most interesting directions for networking is the concept of Software Defined Networks (SDN) and Software Defined Wide-Area Networks. SDNs and SD WANs are both the result of the application of technology and computing power to emulate network functionality in the cloud. Early forecast for SD WAN had revenue racing into the tens of billions of dollars before the end of this decade, but reality is setting in. Although the growth is rapid with SD WAN, it is not at the rate of the forecasts made in 2013.

There is Nothing Neutral about Net Neutrality

May 17, 2017

Not surprisingly, the FCC, under its new chairman, Ajit Pai, is pursuing the elimination of net neutrality rules established by Tom Wheeler, the prior FCC chairmen. This is consistent with the Yin/Yang practices of the two political parties, where policies swing from one end of the spectrum to the other, where each sees a problem from a different perspective. Pai is wrong to reverse the rules, however, modification could result in improvement.

Conceptually, net neutrality is simple.

Three Branding Lessons Courtesy United Airlines

April 19, 2017

Quite a few of the talking heads are discussing the latest situation with United Airlines as creating significant damage to their brand. I wonder if they understand that there are multiple dimensions to a brand. 

United’s brand, like most brands, is defined by static and dynamic elements. We will examine three dimensions of branding in this blog.

The Sales Killer is Ambiguity

April 6, 2017

Years ago, IBM created a sales technique that we refer to as FUD or Fear, Uncertainty, and Doubt. The tactic was not to promote sales, but to hinder or slow sales. At the time, IBM was not considered a technology innovator and its competitors often came out with products that were more advanced and cheaper. IBM's defense was to either delay the purchase decision until they could improve their product or create unease with making a vendor change for the buyer.

Multivariate Testing

March 23, 2017

Perhaps, the least discussed, least understood and possibly the most valuable form of marketing analysis are the multivariate techniques. Most marketing professionals emphasize and discuss A/B testing. It is applied to many outbound and inbound marketing tactics such as email subject lines, landing page titles, call to action text and buttons and various marketing automation campaigns. However, A/B testing does not address the more complicated marketing questions where the overall approach to audience receptivity is called into question.

Network Function Virtualization at IT EXPO

February 28, 2017

The second panel that I moderated during IT Expo was “How Network Function Virtualization (NFV) is Reshaping Managed Services in the 21st Century“. The panel members from Versa Networks, mTusker and Oracle, not surprisingly, were quite expert in their understanding of NFV. its current state as a product, industry participants, launch timing and potential adoption rates. NFV is closer to reality than I suspected as the standards and testing have proceeded in a deliberate fashion.

Marketing and Selling Hosted Communications in 2017

February 22, 2017

Hosted Communications with Unified Communications (UC) has been around for a number of years and, in most circles, it is considered an acceptable and useful solution. However, last week I listen to some continue to express difficulties that they had positioning and installing hosted communications and UC solutions. I certainly want to think the IT Expo panel participants from Xact Communications, Skyswitch, Sotel and CoreDial for providing their industry experience and expertise. Interesting, the bulk of the conversation was spent on subjects that for many of us have become old hat.

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