David Byrd : Cirrious Cloud Sense
David Byrd
Chief Marketing Officer/EVP of Sales for CloudRoute

Dialogic Plunges into Apps with PowerApp

By technology standards, Dialogic is a veteran – having been established in 1983, the company has supplied communications infrastructure used by carriers,...

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Breaking Rumor: Verizon to buy XO

Spectrum is the new beach front property according to Peter Radizeski @radinfo and he has a very reliable source which tells him...

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Momentum Trolls Windstream (Going Up-Market)

I received this email yesterday from Momentum with the letter attached (with far too much private info not blacked out.) "As...

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What to expect at MWC 2016

The biggest, baddest (and I mean that in the best way possible!) communications show on the planet, Mobile World Congress, is only...

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New Award Helps Attract Tech Workers in a Competitive Market

Developers in Silicon Valley last a surprisingly short nine months  It’s becoming clear that programmers are in short supply and demand is increasing rapidly, leaving small...

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Monday Morning Thoughts on Sales and Strategy

This testimonial for ANPI by an RLEC is worth listening to just to understand the thinking behind moving to cloud comms....

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Channel Partner Take-aways from CVX

Channel Vision Expo is collocated with ITEXPO. This year MSP Expo was also collocated and Microcorp's Partner learning experience was down...

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The Next Chapter for Mobility - Enterprise Mobility Suite

February 9, 2016

To begin, I am not a fan of the name “Enterprise Mobility Suite”. It seems to infer that it is both not required by SMBs (not true) and that it is only for enterprise size companies (also not true). According to Forrester Research, 29 percent of the global workforce or approximately 1 billion people are now “anytime, anywhere information workers” who use three or more devices. Specific to the US, IDC notes that in 2015 there were 96.2 million mobile workers.

The Building has no Walls...Enter EMS

February 2, 2016

Today’s business environment often reminds me of the Hans Christian Andersen fable about two weavers who promise an emperor a new suit of clothes. However, the clothes are invisible to those who are unfit for their positions, stupid, or incompetent. The story of the “Emperor’s New Clothes” notes that people can be duped into acquiring new things at great cost that deliver no value. Given the many technology choices available, it is difficult for a business to select and implement solution strategies that always lead to success.

Cloud Computing, Telecom, the Internet and SOTU

January 13, 2016

I have been writing a blog covering technology and telecommunications for seven years and each year I listen to the State of the Union (SOTU) address with an ear towards how the industry, to which I have dedicated many years, will be referenced.

Last night, the SOTU given by President Obama did not mention our industry. That was nothing new as it has been left out more times than not. However, the speech was not the administration’s usual litany of accomplishments and open agenda items for the coming year.

Delve into Office 365 and Expand the Value of Information

December 16, 2015

Productivity tools, employee engagement, collaboration and mobility are business concerns and requirements that are undergoing a major evolution. New technology is a factor but the greatest redefinition and changes are as a result of the changing nature of the employee. In 2015, Millennials passed Generation Xers as the largest represented generation of workers. Represented by 53.5 million workers (Pew Research Center), more than one in three American workers are a Millennial (18 to 34 years old).

How do Partners Cross the Chasm to Robust MRR?

December 9, 2015

Crossing the Chasm is a book released in 1991 and now common marketing phrase that refers to the gap of time or vision that exists between a newly released high technology product’s positive reception by a limited number of people (early adopters) and acceptance by a broader range of people (early majority). In Crossing the Chasm, Geoffrey Moore finds that success comes from understanding how to position a product for those that want their expectations to be fulfilled is very different from those that gravitate towards the promise of new high tech products. In applying the term to revenue generated by sales of cloud applications, the visionaries are those who believe in the promise of the cloud and the pragmatists are those hesitant to fully embrace a new cloud computing business strategy.

Partners are expressing both real and imagined concerns about how to build successful cloud businesses and it would be wrong to state that only the visionaries are correct and will succeed.

Cloud Computing Benefits Channel Partners as Well

December 2, 2015

As Partners determine the best strategies to enact as a response to the growing trend towards cloud computing, they are usually reminded of the benefits their customers will receive. The types of benefits cloud computing can provide are both objective:

  •  Increase the productivity of your organization with fewer people and resources
  •  Reduce Capital Expenditures (CapEx) by eliminating or reducing servers, software and software licenses
  •  Future proof your business by leveraging product and technology advances offered at no or little cost by cloud solution providers
  •  Improve employee systems access and operational mobility

Other cloud computing benefits are more subjective but none the less appealing. These include:

  •  Leveraging cloud solutions and services increases strategy options for the business and business decision makers. Innovations can be applied more quickly and often to product, processes and personnel.
  •  With productivity improvements, results can be delivered faster, more cost effective and with increased expectations
  •  The business is more competitive and responsive to market changes
  •  The business is ready for any potential interruption due to storms, fire, epidemics, etc.

While Partners may believe the pendulum of benefits has swung solely in the direction of customers, it is not true.

REFs Make the Best Cloud Calls: Keeping the Game Fair

November 20, 2015

If I could get rid of one recent piece of jargon, it would be “the cloud”.  There is no such thing as “the cloud”.  Not to make things too cloudy, but there are many clouds of varying reliability, effectiveness and features (REFs). These three elements, more than any others should drive the choice of Cloud Solution Providers (CSP) and selection of cloud applications and services. 

Rising to New Heights

November 16, 2015

With an ever growing body of evidence, it is clear that cloud computing or business IT migration to the cloud is increasing.  IDC forecasts global public IT cloud services to reach $127 billion in 2018, representing a compound annual growth rate of 22.9%!

It is also clear that selling cloud solutions has become the new growth industry for cloud oriented partners and entrepreneurs. Such businesses or practices can expect to experience 60% higher gross profits, double the growth rate and 50% more new customers.

The State of the Union and Telecommunications is Strong

January 22, 2015

Each year, I review the President’s State of the Union speech, listening carefully for a reference to telecommunications. Although there was no mention of telecommunications Tuesday night — even as part of his discussion regarding the importance of building a strong national infrastructure — President Obama did make three references to the Internet. Two of the references were benign, but the third was a clear reference to his position and policy regarding Net Neutrality.

Brick and Mortar and eCommerce May be the Perfect Pairing

January 6, 2015

The way we shop has changed a lot, and the Internet is responsible for much of the change. Most product research and recommendations are collected online.
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