David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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Comparing Different Types of Mobile Ads

Now that access to the internet via mobile devices is past 50% compared to access via desktop, it makes sense that internet...

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UCaaS Round-Up (Tidbits 2443)

Nextiva, a Broadsoft powered ITSP, announced at their user conference that it has released a new UC&C or Workplace Comms platform...

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The Growth of Mobile Advertising

Given that more than 50% of consumers are accessing the internet via mobile devices now, it stands to reason that the internet model...

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Marketing Lesson from the Election

A couple of marketing lessons from the campaign. (Non-political). If your Brand is broken, run a Branding campaign not a negative...

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After the Election: Getting Mac and PC to Start Talking

I have a minor quibble with my communications systems. throughout the day - based on the numerous initiatives I am involved with,...

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LTE And (Over) A 1000 Words

If you go to the Global mobile Suppliers Association website, you can get some very interesting information in the form of white...

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Licensing Live 2016 Live Blog

11/2/16 9:38 AM PST We are about to start.For more info on the topic check out  What is Software Monetization? Ariella Shoham Sr...

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Seven Steps to Marketing Excellence: Step 3 - Market Segmentation

November 22, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Market Segmentation
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Step Three – Market Segmentation

It is very difficult to sit down with a company and discuss market segmentation because often the founders and CEO believe they fully understand how their products and services fit into the market. Although, they are not seeing the sales that they wanted to achieve or the penetration in the markets that they initially sought to enter. Therein lies the dichotomy.

Seven Steps to Marketing Excellence: Step Two - Product

November 15, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Market Segmentation
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Step Two – Product

I got my start in marketing by way of Product Management and Product Marketing. It is important to understand that there is a difference between Product Management and Product Marketing but both functions work in close collaboration from product inception to delivery. So, I find Product Management and Marketing (PMM) needs to be closely intertwined with Engineering and the Marketing team to successfully deliver the specified product to the marketplace that meets the brand promise.

Seven Steps to Marketing Excellence: Step One - Strategy

November 9, 2016

The Seven Steps to Marketing Excellence are:

  1. Strategy
  2. Product
  3. Markets
  4. Brand
  5. Communications
  6. Lead Generation
  7. Sales Qualified Leads

Marketing Strategy

A marketing strategy requires a coordinated approach to align marketing activity to the overall business strategy of the company. However, per Marketo, only 56% of small businesses have a marketing strategy.  Moreover, a marketing strategy that is not coordinated with the overall business strategy means the marketing organization or sales organization may be going off in a totally wrong direction or certainly in different directions.

Quantifying the Quantifiable for Office 365

September 7, 2016

It is important for a business about to purchase Office 365 to know what material benefits the solution will deliver to the company. It is also important for the sales or agent to know how to position the solution in terms of Return on Investment (ROI). Too often each party is left with open ended value proposition statements that neither can quantify. However, each party, the seller and buyer accept these statements as fact.

Office 365 and Office Online, an Inseparable Pair

August 23, 2016



The most unfitting thing for a business to do is to spend money unnecessarily. That being said, regrettably there are plenty of those that have. However, in the case of Office 365, some businesses are a little bit shortsighted in how they view Office 365 including Office versus their standalone usage of the Office Suite. For most business decision makers Office 365 is considered as containing the Office with Word, PowerPoint, Excel and Outlook.

Microsoft World Partner Conference 2016

July 21, 2016

Last week I had the pleasure of attending the Microsoft World Partner Conference (WPC) in Toronto Canada. We stayed at the Toronto Eaton Centre Marriott and I walked from there to the convention center each day. Great weather! Great food!

Certifications Support a Winning Sales Strategy

July 5, 2016

Recently, CloudRoute received a Gold Certification from Microsoft. We were very proud to announce it to our Channel Partners and Media Contacts. The Gold Certification was in addition to five other Silver Certifications that we've achieved over the course of less than a year with Microsoft.

The Newfound Fave Five Office 365 Features

May 24, 2016







                            



It is very popular for various writers to research new applications and produced lists of new features or functions. My favorite are lists that inform us of features or functions on familiar products that we have never used or were unaware. From time to time I read an article on smartphones that introduces me to a feature that I actually find practical and of value.









Why Office 365: 10 Excellent Reasons

April 7, 2016

The reasons to buy Office 365 are many and varied depending upon the business legacy software technology, experience level and overall business strategy. However, there are some specific things to keep in mind when considering Office 365.

Office 2016 is the core of Office 365 delivering Word, Excel, PowerPoint, OneDrive and Outlook. These solutions have been effective for many years, and as a result, the products have a substantial following.

Enterprise Mobility: Analysis and Threat Identification

March 8, 2016

The need for the enterprise mobility suite for Microsoft continues to grow every year. While many small business owners or SMBs do not believe that they are the target of hackers because most media reports concern large enterprises, it is important to note that 36% of SMBs are targeted every year by hackers. It's not because the individual business are worth a lot but because there are many more of them and the security is a lot weaker than that of large enterprises. And while the cost to a small business for being hacked is relatively low at $9,000 per incident, the damage to the brand and customer loyalty is much greater.

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