I have been very busy this week working the convention for TAG (Technology Assurance Group). The usual activity was around booth duty, which can be interesting at times, but the best part of the three days was listening to the keynote speakers. Granted these were not IP Communications Industry experts but they were experts in their fields. Dave Hibbard offered some excellent advice on improving the successfulness of your field sales organization.
It's Friday and today I am to tell you what I know about selling SIP Trunking on the Web. My answer is "I don't know enough yet." Yeah, I know, you waited two days to learn I haven't reached a conclusion. That is not to say, I haven't narrowed down my choices. Selling on the web requires a multipronged approach. You must do the following:
While most of my blogs have been on IP communications (VoIP/SIP), I have been working on determining the best ways to spend our precious marketing dollars for this year. The challenge given to me has been to spend the bulk of those dollars on web advertising campaigns. At first it seemed simple, a banner ad here and there, a few tiles and perhaps even one of those dreaded interrupting splash pages. However, as I have studied the statistics, it is clear none of these activities may result in the behavior I want...
I was traveling overseas about two years ago and took a picture of a number of payphones that sat unused. At the time, I wondered how much longer they would exist given the growing penetration of cell phones. This photo is of a bank of 14 phones all sitting unused. So, the question is, "Are we in the future now based upon the photo?"
Without fail every time I present to an audience I am confronted with the question, "How do you handle Faxing?" Faxing is the bane of IP Communications. Industry numbers indicate a one-page fax failure rate of around 80% with multiple page faxes failing more often. At Broadvox, we have worked hard to improve upon the numbers. We are better than 80% successful delivery of multiple page faxes.
"He will bring to the job diverse and unparalleled experience in communications and technology, "said President Obama.
Perhaps on Friday, we can review some of the pressing issues facing the FCC and those that are important to the IP Community, Broadvox and other ITSPs.
What a weekend for food. Now I promised the Salmon with Vodka Cream Sauce and Fettuccine recipe. So, that is the recipe for the day. However, my wife, Gay, and I had another great meal that I developed as the day progressed.