Internal Training, External Success

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing

Internal Training, External Success

Monday I identified a number of terms that are common to IP Communications. I suppose it would be useful to note that you should check out the Broadvox training area on the web. While we have interesting information now, we will be expanding the area over the next few weeks to include additional tutorials, case studies, videos and glossary. We want to make this effective for our personnel, partners, customers and prospects.

Another interesting study to have is to update your sales and sales support to understand ADSL, SDSL, T1, and PRI. It is important to know how these play in the world of SIP.  I hear many erroneous attempts to explain bandwidth requirements, voice quality issues, quality of service questions and G.711 and G.729 effects upon the bandwidth selection. 

All ITSPs can offer price savings. All partners of ITSPs can benefit from the lower prices to sell complementary products. However, only the ITSPs and Partners that combine the savings with effective solutions and infrastructures will win in the long term. The Value Proposition for SIP Trunking must include the following:

·         More efficient use of internal network

·         More efficient use of terminating broadband (DSL, T1/PRI, Cable)

·         Achieve toll quality voice with a network based carrier

·         Unleash the full potential of an IP PBX

·         Reduce Telecom Management and tracking cost

·         Position business to implement Unified Communications Applications

This list can have other items added and can be presented in just about any order. However, it is important that sales and sales support can articulate the value proposition elements and offer an example/explanation of each one. Too many of us more experienced in the space assume people know this information. It is incumbent upon us to confirm that not assume it. It is incumbent upon us to teach/inform if they do not.


Remember to check out our website and training section as it continues to expand over the next few weeks.

See you on Friday...

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