SNR Dreaming

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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SNR Dreaming

As a result of the Broadvox and Cypress Communications merger, we decided it would be a good time to redesign our logo (most of you will miss the change) and redesign our business cards (much needed). As such, the new cards have been on my mind for weeks. So much so, that last night I dreamed about my new business card and the phone number designation SNR (Single Number Reach) that I chose. Those of you that have read this blog the last couple of years (and I thank you) learned some time ago that I do not know my cell phone number. IP communications and the new IP PBXs features of simultaneous ringing and find me/follow me remove the need for more than one number. Therefore, the designations of “Office”, “Cell” or “Direct” are both inaccurate and, quite frankly, arcane.

When you consider the value propositions delivered to promote sales of IP PBXs and Unified Communications (UC), SNR is an undervalued benefit. Of course, cost savings, productivity improvement, integrated UC solutions and more still make sense. However, the idea of getting rid of all of your other numbers and relying on a single number for contact eludes most of us. I have made the leap. My new card does not contain a cell phone number, fax number or pager id. And I did not have to dream about it to make it happen. I just did it.

My card now reads “SNR 214 646 XXXX”. (Okay, I don’t want all of you to call me, at least, not yet.)

Yesterday the events related to IT Expo East began with a Pre-Conference Service Provider Workshop sponsored by Ingate at the Miami Beach Conference Center. Broadvox, along with other service providers, presented various perspectives on interoperability, security and making the transition to SIP Trunking. Broadvox was represented by Chad Krantz, Executive Director Channel Sales on the subject of Delivering SIP to the Enterprise. IT Expo will run through Friday and I’ll summarize my experience then.

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