VAD and Waffles

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing

VAD and Waffles

I wasn’t sure of what to fix this weekend as I needed to smoke some salmon for next week’s national sales meeting. All of the Broadvox and Cypress Communications sales personnel will be in Dallas meeting each other for the very first time. I decided I wanted to do something special for the two days. I used hickory to cold smoke several whole fillets of salmon and they came out fantastically well. Sunday we had the some smoked salmon with, fresh out of the oven, Benny’s Bagels, a local bagel shop. As I am traveling today my wife and I celebrated Valentine’s Day on Sunday with a grilled romaine Caesar salad (homemade dressing), curly fries (again homemade) with sea salt and grilled prime fillet steak with tarragon butter. Perhaps, the recipe of the week could be the butter as I don’t think we have ever discussed herb butters. However, since I did promise the waffle recipe a week or so ago, I thought I should give that before forgetting the promise. Therefore, the recipe of the week is Waffles with Apple Smoked Bacon. Enjoy!


While VAD and waffles is not as famous as chicken and waffles, it is clear that distributors believe that to be competitive in the market they must increase their value to their customers, the VARs and solution providers. Broadvox is fortunate to work with four excellent distributors, ABP Tech, NETXUSA, Scan Source and Computer Telephony Distributing (CTD). Each of these distributors offers a unique service or level of support to their partners and customers. ABP Tech is both a distributor and Master Agent for Broadvox. In fact they were the very first to join our partner program in 2007. Today, their focus on IP communications makes them somewhat unique in the industry. NETXUSA and Scan Source became part of our business ecosystem when we announced GO!VBX. With the merger of Cypress completed, GO!VBX is expected to benefit with the addition of new features, improved scale and the incorporation of unified communications. This should increase the amount of preconfigured phones and portal activity between our VAR partners and NETXUSA and Scan Source. CTD has been a great source for IADs and other products that Broadvox partners require. What is common amongst this group is the recognition that their role is more than that of a simple supplier. They offer training on business strategies, products and provide market information.

Although the concept of the Value Added Distributor is new, it has become the norm fairly quickly. For another supportive view of VADs and their role in supporting the channel, read The Changing Value of the VAD by Khali Henderson.

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