It is difficult to appreciate the enormous difficulties that Japan is facing when we have seen the country as a competitor to the US for global economic supremacy.
It is very common as you walk through the various expositions and events in our industry to see interviews taking place either on the show floor or in some more private area. Generally, I will sit for an interview in either the Broadvox booth or in the established video area. However, up until this year, I had not done a podcast. Doug Green, of Telecom Reseller, finally got me to do one on the merger of Broadvox and Cypress Communications during IT EXPO and while I was at COMPTEL, he got me to sit again.
I was not one of those that felt Ronald Reagan did not have the stuff to be President of the United States. He was older than I and “Bed Time for Bonzo” was not on my must watch list. Even Sonny Bono didn’t cause much of a blink for me. He and Cher had split up seven years before he ran for the US House of Representatives.
Consider that years ago attempting to market to SMBs was a very expensive proposition. The number of SMBs is in the millions and traditional mass marketing cost is in the hundreds of thousands to millions of dollars. With the advent of Search Engine Marketing (SEM) that has changed. In fact, it is easier to model the buying behavior of SMBs today than Enterprises.
It was a short weekend given the need to travel to the Channel Partners show in Las Vegas on Sunday. Therefore the only cooking I did was a salmon egg Napoleon for breakfast on Saturday. I didn’t make it with the intent of having a recipe as it was my first attempt. I made it with toasted and buttered marble rye (rye and pumpernickel), a layer of smoked salmon, lightly scrambled eggs with diced tomato, and cream cheese salmon roe sauce.
Previously, I discussed the value of geo-targeting using Google. In the last couple of weeks we have developed our first geo-targeted SEO campaign. As a result of the merger with Cypress Communications, Broadvox inherited over 600 buildings with shared tenant services customers. The sheer number of customers and potential prospects these 600 buildings represent require contemporary marketing methodologies.
A story that will have implications for every inventor and Research and Development (R&D) organization across the US came to my attention this morning. The US Senate has voted to change the US patent system. Called the America Invents Act the Senate approved significant changes to our patent system by a vote of 95-5. Given the current climate in Washington, I am amazed that something important to our future could garner that kind of support.
Breaking the fast Friday night was both exciting and anticlimactic. I decided on having Pollo Asado using Cornish game hens rather than chicken. I marinated a Cornish Game hen in salt, adobe seasonings, Mexican oregano, achiote sauce, water, orange, pineapple, lime and lemon juice for 24 hours. I then grilled it along with lightly oiled and seasoned red onion wedges, split jalapenos, quartered tomatoes, and sliced bell peppers.
Enterprise Connect had one subject with many minds, Cloud Computing. Since it is necessary to say what you intend to do in the cloud, the simplest announcements state Unified Communications (UC), more complicated Unified Communications as a Service (UCaaS) and the fence sitters, Unified Communications and Collaboration (UC&C). The bottom line is that you could not walk an aisle on the show floor or listen to more than a few speakers before hearing praises of UC. Earlier this week, I was reading an interview with IBM’s Samuel Palmisano regarding decisions they have made to position IBM in the new era of cloud computing.
Yesterday while I was interviewing a candidate to join Broadvox, I was asked the simple question “How big is the market for C4 IP and GO!VBX?” What makes the answer interesting is to understand the target markets and underlying technologies of the two platforms. C4 IP is intended for enterprise customers given the per seat cost and CENTREX like feature set. GO!VBX is positioned for the SMB market with potential to support an array of third party software and hardware solutions. Both products have options that move them from being business communications platforms to providing the most advanced Unified Communications capabilities.