Over the past two weeks, we have engaged the real estate representatives that can influence our ability to sell in buildings where we have a PBX or can provide broadband access and hosted services. Although, the majority of the presentation was about the benefits of working with Cypress Communications and Broadvox since the acquisition and the growth of cloud computing, the questions we received were more about existing services. What was surprising was the question that assumed we are selling a commodity product.
Often, when asked “what does Broadvox sell?” I find it simpler to respond with a “phone service” or a “phone line”.
A lot has been happening this year regarding the major search engines and internet marketing.
Place all ingredients into a blender and purée.
Broadvox is closely aligned with several E-SBC suppliers; AudioCodes, Ingate, Cisco and others. However, only recently did I note the growth in the market segment. According to Infonetics, Enterprise Session Border Controller sales grew by 70% in 2010. The growth was fueled in part by the continued adoption of SIP Trunking.
The market leaders are the usual suspects with a couple of surprises.