Broadband Selection Criteria 2 and 3

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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Broadband Selection Criteria 2 and 3

As Broadvox has grown as an ITSP and hosted service provider, exclaiming the value of improved QoS is becoming more and more important. Furthermore, with the continued ambiguity surrounding real net neutrality rules, IP communications continue to be at risk when using a third party for connectivity, in particular certain cable companies. To that end, it is incumbent upon me to provide you with additional justification to convince your prospects to purchase broadband from the carrier providing VoIP/SIP Trunking and hosted Unified Communications services. Numbers 2 and 3 follow:

2)  What type of traffic will the broadband connection support?

It is too easy to merely ask the question of whether the business broadband is supporting data and/or voice. A converged network should be the objective of every IT manager interested in optimizing her network investment and company resources. The much more difficult question is to understand how the existing broadband is being utilized by the business and at what maximum capacity is the current broadband.

In today’s business environment, it is expected that employees are connecting to business and operations support systems (BSS/OSS) to run the business, support customers and perform administrative tasks. This activity usually does not occupy bandwidth exiting the building unless it is in support of remote office locations or home office employees. The greater demand for bandwidth by the average employee will be to conduct Internet based research, access cloud computing solutions (i.e., connect to personal email or social network sites (i.e. LinkedIn, Facebook), view video (i.e. webinars or YouTube), listen to streaming audio (i.e. Pandora) and other activity. We have decades of tools to forecast and manage voice traffic, however, the usage associated with the Internet continues to evolve and require new forecast assumptions in order to be confident the correct amount of bandwidth is purchase.

Securing this type of information does not require a significant investment. However, it does require utilizing a free or OEM provided network monitoring tool to observe the peaks and valleys of usage.

3)   How many IP Addresses are required?

Static IP addresses are numeric IP addresses that uniquely identify a computer on the Internet.  IP addresses are referred to as static because the numeric address is always associated with the same unique computer. When connecting to a server without using static IP addresses, users are assigned a dynamic IP address which is used only for the duration of the connection. This allows more efficient use of a limited pool of IP addresses and supports mobile users.

Most business will require static IP addresses to support various servers (including an IP PBX) that are accessed by outside resources or other servers. Pricing for static IP addresses varies from carrier to carrier but in general, plan on getting one static IP included with the broadband purchase. Additional static IP addresses will be sold in bundles ranging from five to eight per bundle. The cost will range from $3-5 per month per static IP address.

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