Where is that Cloud Going?

David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
| Raven Guru Marketing http://www.ravenguru.com/

Where is that Cloud Going?

Earlier this week I discussed how client server computing could be viewed as Cloud 1.0 in the late 1980s and early 1990s. While knowing history is good, where is cloud computing is today?

A study released in June by North Bridge Venture Partners presents an interesting picture. After collecting information from 785 respondents that included users, vendors and consultants, a second annual Future of Cloud Computing Survey was completed. It has information that covers nearly every important aspect of this major industry solution. In addition to the usual total cost of ownership and emerging technologies, the survey also offers an opinion on hiring, inhibitors and the impact on various business sectors.

Cloud computing supports many activities and devices (smartphones, tablets and PCs) that we either engage in or use every day. Enterprises are modifying their IT directions to accept the benefits and speed to market that cloud computing supports.  Software as a Service has an adoption rate of 82% with 84 percent of survey participants planning to increase the number of applications using a cloud based architecture.

Other findings in the survey include:

  • 50 percent of respondents confident that cloud solutions are viable for mission critical business applications.
  • 57 percent of companies identified scalability as the most important driver for cloud adoption.  
  • 55 percent of respondents identified security as a concern, followed by regulatory compliance (38%) and vendor lock-in (32%).
  • 40 percent of respondents are deploying public cloud strategies, with 36 percent emphasizing a hybrid approach. It is expected that within five years, hybrid clouds will represent 52 percent of cloud strategies.
  • 53 percent believe that cloud computing maintains a lower TCO than internal alternatives

Finally, there is big data and cloud computing. According to IBM 90% of the data in the world has been created in the last two years. In fact, 2.5 quintillion bytes of data are created daily. Storing and managing all of that data is considered the second most important application of cloud computing.

The direction of the cloud seems to be everywhere. It is through cloud computing that we can support hosted communications and the requirement for anywhere, anytime, anyway and any device unified communications solutions.

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