Last week the NTCA The Rural Broadband Association had their annual Legislature and Policy meeting in Washington, D.C. For me it represented an opportunity to participate in a process that is cloaked in secrecy and looked upon with disdain. I was going to learn about the effort by rural telephone companies to lobby congress. The first day of the process began with a discussion of the process, aids that would represent the actual congressman and senators, and key talking points.
This week I represented ANPI at IP Possibilities 2013 in Minneapolis. The event is produced by NTCA – The Rural Broadband Association that represents nearly 900 independent, community based telecommunications companies. IP Possibilities had nearly 500 attendees with 67 exhibitors. Given my onsite meeting schedule I was not able to listen to all of the sessions but I was able to get a good feel for the types of discussions taking place during the event.
Email marketing offers the highest return on investment (ROI) of any form of digital or interactive marketing tools. Currently, it is nearly 40:1 or for every dollar invested an average return is $40. Knowing email marketing has a high ROI potential does not necessarily translate into developing and executing an effective email marketing campaign. So, let’s identify some basic steps to complete for effective email marketing.
Earlier this week while preparing to discuss Digital Marketing with some prospects, I came upon an interesting article extolling the value of using email to market products. I was somewhat surprised to see a very solid return on investment (ROI) for email marketing. According to the Direct Marketing Association (DMA) for every dollar spent on email, the average return in 2011 was $40.56. The DMA estimates that the ROI for 2012 will be $39.40 and $35.02 in 2016.
Today’s small business owner has tools available to him or her that were unthinkable just a decade ago. With the advent of more and more powerful mobile devices, easy access to the Internet and the proliferation of mobile applications and online services, every business owner can be more productive with little to no cost. The following applications are available for either iOS or Android: