Using an indirect channel or agents to sell product is the most common form of selling. Most major brands use indirect channels to sell their products. Think of companies like Coca-Cola, Panasonic, Sony, American Airlines and many others. By using agents, these companies are able to meet the demand for their products globally which would not be possible using only direct sales.
It seems like every time a discussion regarding what is important to a telecom agent is conducted, the service providers begin with compensation plans. However, the agents tend to spend more time discussing support resources. The dilemma is in determining which party is accurately stating the true priority. I decided it may be more of a “Which came first, the Chicken or the egg?” type of issue.
It is important to note that SIP Trunks have evolved from just providing cheaper more reliable VoIP calling. Of course, there is nothing wrong with cheaper business quality phone service. However, our industry spends so much time reminding people about the ability to save up to X% that it tends to forget to mention the other benefits of having a SIP Trunk.
SIP is first and foremost about managing sessions.
The answer to this question continues to evolve and is influenced by one’s understanding of either telecommunications or packet switching. I like to begin first with the definition of SIP or Session Initiation Protocol. The session is not just about voice but can also be used for many forms of sessions involving the Internet. The protocol allows SIP endpoints (phones, computers, applications, etc.) to discover, locate, negotiate and create sessions.
Last week it was announced that President Obama would nominate Thomas Wheeler to replace Julius Genachowski as FCC Chairman. On the surface Thomas Wheeler does not seem like a questionable choice but given the state of things in Washington one can never be sure of anything. Wheeler has been a lobbyist for the wireless and cable industries and served as the president of the National Cable Television Association and CEO of the Cellular Telecommunications and Internet Association.
Last week the NTCA Rural Broadband Association had their annual Legislature and Policy meeting in Washington, D.C. For me it represented an opportunity to participate in a process that is cloaked in secrecy and looked upon with disdain. I was going to learn about the effort by rural telephone companies to lobby congress. The first day of the process began with a discussion of the process, aids that would represent the actual congressman and senators, and key talking points.