Although I am mostly known for my marketing acumen, I have spent years developing, managing and supporting sales. Through the years I have learned that qualifying opportunities is one of the most important and difficult tasks for a sales person. Often emotion, false relationships and the desire to please potential business customers prevent objective decisions regarding the pursuit of valid business. Unqualified leads cannot be closed.
In Cheryl Cran’s book “101 Ways to Make Generations X, Y and Zoomers Happy at Work” she describes the generations as having the following characteristics:Generation X
How do we get more than three decades of differences on the same page? Cran’s answer is to focus on the similarities.
Last week I attended the NTCA PR and Marketing Conference held for the marketing personnel from the ILEC community. It is quite timely given the need for many of the ILECs to begin adding to their product portfolios, evolving their brands to reflect today, or developing new brands as they sell outside their traditional service areas. Since ANPI is a vendor to the ILECs, much of what was discussed did not pertain to our specific business model but it was very important to be informed of the priorities brought forward by the ILEC marketing teams. That said, one speaker, Cheryl Cran, did touch upon a subject that has been of interest to me for some time.
It has been five years since the launch of Apple iTunes and the world of cloud services has benefited from it ever since. That is not to say that iTunes has been accepted by everyone, but as familiarity with cloud based apps and micro purchases has increased so too have the opportunities for business based cloud services. There are many examples both large and small of cloud service providers offering IT services, applications and business support solutions. Microsoft, Google, Intuit and Amazon are probably the best known.
It’s not too soon to note that ANPI will be participating in the upcoming IT Expo and Cloud Partner conferences. They came to mind as I was reading about the state of PC shipments worldwide. According to an IDC forecast PC shipments will decline -11.7% in 2Q13, -4.7% in 3Q13 and -1.6% in 4Q 2013. Overall, 2013 will continue and accelerate the trend away from PCs to other computing devices.