July 2013

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Burn Fewer Calories, Make More Money

July 30, 2013

Although I am mostly known for my marketing acumen, I have spent years developing, managing and supporting sales. Through the years I have learned that qualifying opportunities is one of the most important and difficult tasks for a sales person. Often emotion, false relationships and the desire to please potential business customers prevent objective decisions regarding the pursuit of valid business. Unqualified leads cannot be closed.

Generations Working together Well (Part 2)

July 25, 2013

In Cheryl Cran’s book “101 Ways to Make Generations X, Y and Zoomers Happy at Work” she describes the generations as having the following characteristics:

Generation X
  • Always looking for opportunities.
  • Loyal to a manager, not a company
  • View peers as competitors.
  • Life comes first, work second.
  • Are used to being downsized.
  • Want an informal relationship with authority figures.
  • Want a lot of attention, recognition and rewards.
  • Feel they are the undervalued generation behind the Boomers.
Generation Y
  • Always connected and will likely be text messaging before showering.
  • Want to be significant and recognized for their contributions.
  • Were raised by parents who constantly told them, “You are wonderful. You can be and do anything.”
  • Want to be famous and YouTube and Facebook can make it happen.
  • Think of work as a social opportunity to connect, brainstorm and work on projects.
Generation Zoomer
  • Are concerned about job stability.
  • Want to work but within their lifestyle.
  • Believe success comes from working hard.
  • Use technology to improve ways of doing things. They are looking to improve productivity.

How do we get more than three decades of differences on the same page? Cran’s answer is to focus on the similarities.

Generations Working together Well

July 23, 2013

Last week I attended the NTCA PR and Marketing Conference held for the marketing personnel from the ILEC community. It is quite timely given the need for many of the ILECs to begin adding to their product portfolios, evolving their brands to reflect today, or developing new brands as they sell outside their traditional service areas. Since ANPI is a vendor to the ILECs, much of what was discussed did not pertain to our specific business model but it was very important to be informed of the priorities brought forward by the ILEC marketing teams. That said, one speaker, Cheryl Cran, did touch upon a subject that has been of interest to me for some time.

A growing dependence upon the Cloud

July 15, 2013

It has been five years since the launch of Apple iTunes and the world of cloud services has benefited from it ever since. That is not to say that iTunes has been accepted by everyone, but as familiarity with cloud based apps and micro purchases has increased so too have the opportunities for business based cloud services. There are many examples both large and small of cloud service providers offering IT services, applications and business support solutions. Microsoft, Google, Intuit and Amazon are probably the best known.

It's All about Mobility and Consumption

July 2, 2013

It’s not too soon to note that ANPI will be participating in the upcoming IT Expo and Cloud Partner conferences. They came to mind as I was reading about the state of PC shipments worldwide. According to an IDC forecast PC shipments will decline -11.7% in 2Q13, -4.7% in 3Q13 and -1.6% in 4Q 2013. Overall, 2013 will continue and accelerate the trend away from PCs to other computing devices.