David Byrd : Raven Call
David Byrd
David Byrd is the Founder and Chief Creative Officer for Raven Guru Marketing. Previously, he was the CMO and EVP of Sales for CloudRoute. Prior to CloudRoute, He was CMO at ANPI, CMO & EVP of Sales at Broadvox, VP of channels and Alliances for Telcordia and Director of eBusiness development with i2 Technologies.He has also held executive positions with Planet Hollywood Online, Hewlett-Packard, Tandem Computers, Sprint and Ericsson.
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Marketing Insights for 2018 - Sales Channel Integration

The 2018 marketing insight regarding channel sales integration goes beyond the idea of simply ascertaining that the messaging regarding the product or...

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Tesla Model X Beats Lamborghini Aventador

Lambo Engineers Should be Hiding Under RocksHaving your supercar beaten by an SUV is beyond embarrassing. Heads should be rolling all over the...

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Intermedia Anti-Phishing Tools for Small Business

Large companies generally have IT teams to deal with phishing attacks but really, there is no perfect defense from a determined phisher...

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How Technology can Eliminate White Supremacy

As our country is mired in race debates, it's interesting to see how technology has inadvertently begun to actually reduce the number...

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Marketing Insights for 2018 - The Engagement Economy

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The...

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IoT and Real-Time Communications Convergence (Part 1)

At first glance, it might seem oxymoronic that IoT and real-time communications would converge.  I mean, IoT is all about sensors...

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The Long Tail of Cybersecurity

The long-tail, a term coined to describe the ability for organizations to sell vast amounts of products in small quantities accurately describes...

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Marketing Insights for 2018 - Sales Channel Integration

August 23, 2017

The 2018 marketing insight regarding channel sales integration goes beyond the idea of simply ascertaining that the messaging regarding the product or company is consistent across channels. Channel sales integration from a marketing perspective is about looking at the entire process from lead generation to prospecting to closing and ensuring that each channel recognizes and utilizes best practices to achieve desired results.

It is difficult to get all the channel to share information related to lead generation and prospecting but to have effective marketing automation that is applied to the entire channel this information is a requirement. An effort must be made by marketing to have the channel share its prospecting data, sales process, and forecasting so that all the channel can take advantage of the expertise that marketing can provide.

Marketing Insights for 2018 - The Engagement Economy

August 15, 2017

The attention economy is based upon a marketplace where prospects and customers agree to receive services in exchange for their attention. The best example of this is a newspaper where content is offered in exchange for the attention of the consumer. Consumers are then offered buying opportunities through advertising. The newspaper makes some money from the sales of advertised goods and services, not the original content.

Five Insights for Successful Marketing in 2018

August 8, 2017

Some might think that it’s a little early to discuss marketing activity and priorities for 2018, but I believe now is the appropriate time. September/October is usually when companies begin to evaluate marketing successes and failures for the current year prior to developing marketing plans and budgets for the subsequent year.  

While most marketing activities flow from one year to the next, there are five insights that could improve your planning and multiply your 2018 successes:

  1. Engagement – Marketing leadership needs to recognize the shift from investing in programs and activities that gain the attention of prospects and customers to having them actively engage the company.

Geofencing for B2B Marketing and Lead Generation

July 6, 2017

Geofencing has been proven effective for B2C, now there are strategies for B2B marketing and lead generation.

SD WAN: The Approaching Solution to Growing Network Traffic Demands

June 26, 2017

It Is not surprising that one of the most interesting directions for networking is the concept of Software Defined Networks (SDN) and Software Defined Wide-Area Networks. SDNs and SD WANs are both the result of the application of technology and computing power to emulate network functionality in the cloud. Early forecast for SD WAN had revenue racing into the tens of billions of dollars before the end of this decade, but reality is setting in. Although the growth is rapid with SD WAN, it is not at the rate of the forecasts made in 2013.

There is Nothing Neutral about Net Neutrality

May 17, 2017

Not surprisingly, the FCC, under its new chairman, Ajit Pai, is pursuing the elimination of net neutrality rules established by Tom Wheeler, the prior FCC chairmen. This is consistent with the Yin/Yang practices of the two political parties, where policies swing from one end of the spectrum to the other, where each sees a problem from a different perspective. Pai is wrong to reverse the rules, however, modification could result in improvement.

Conceptually, net neutrality is simple.

Three Branding Lessons Courtesy United Airlines

April 19, 2017

Quite a few of the talking heads are discussing the latest situation with United Airlines as creating significant damage to their brand. I wonder if they understand that there are multiple dimensions to a brand. 

United’s brand, like most brands, is defined by static and dynamic elements. We will examine three dimensions of branding in this blog.

The Sales Killer is Ambiguity

April 6, 2017

Years ago, IBM created a sales technique that we refer to as FUD or Fear, Uncertainty, and Doubt. The tactic was not to promote sales, but to hinder or slow sales. At the time, IBM was not considered a technology innovator and its competitors often came out with products that were more advanced and cheaper. IBM's defense was to either delay the purchase decision until they could improve their product or create unease with making a vendor change for the buyer.

Multivariate Testing

March 23, 2017

Perhaps, the least discussed, least understood and possibly the most valuable form of marketing analysis are the multivariate techniques. Most marketing professionals emphasize and discuss A/B testing. It is applied to many outbound and inbound marketing tactics such as email subject lines, landing page titles, call to action text and buttons and various marketing automation campaigns. However, A/B testing does not address the more complicated marketing questions where the overall approach to audience receptivity is called into question.

Network Function Virtualization at IT EXPO

February 28, 2017

The second panel that I moderated during IT Expo was “How Network Function Virtualization (NFV) is Reshaping Managed Services in the 21st Century“. The panel members from Versa Networks, mTusker and Oracle, not surprisingly, were quite expert in their understanding of NFV. its current state as a product, industry participants, launch timing and potential adoption rates. NFV is closer to reality than I suspected as the standards and testing have proceeded in a deliberate fashion.

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